Twitter for Academia

Twitter for Academia

@KTDigital

AVOCADO ON TOAST FOR BREAKFAST…

http://www.youtube.com/watch?v=putQn89TQzc

WHAT IS TWITTER?

Twitter is a micro-blogging platform composed of 140 character answers (tweets) to one question “what’s happening?”

http://youtu.be/0UFsJhYBxzY

http://www.youtube.com/watch?v=PThAriHjk10

WHAT IS TWITTER?

LISTEN TO THE NOISE OF OXFORD

@UniofOxford @UnivOxford @KelloggOx @SomervilleOx @MansfieldOxford @WolfsonCollege @PembrokeOxford @magdalenoxford @StAnnesCollege @WadhamAlumni @OxfordSBS @oxfordclassics @oiioxford @oxmartinschool @engfac @TheSmithSchool @BlavatnikSchool @oxford_anthro @AshmoleanMuseum @OBGHA @OxfordTheses @OxfordCareers @oxfordpodcasts @oxfordweblearn @LTGOxford @ITLPOXFORD @oucsits3 @oucs @OxWISER @bodleianlibs @jjcollephemera @MHSOxford @radcliffescilib @TheOxStu @OxfordUnion @UniodOxfordSI @OxfordExams @OxfordGradStudy @oxcei @oxfordunishop @OxfordTalks @OpenSpires @galaxyzoo @oxford_thinking @oucunews @mobileox @ww1lit @RunCoCo @modelling4all…….

Social media

THE MAJOR NETS

BUILD A PLATFORM

Starting with twitter

YOUR TWITTER IDENTITY

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Following

A WORD ON AUTO-FOLLOWS

Tweeting

JOIN THE CONVERSATION

@ @KTDIgital I really enjoyed your Twitter for Academia session today. What was the link to that Twitter archive tool?

. @KTDigital Can you send out the links to the Twitter archive tools you mentioned today?

Really enjoyed today’s Twitter for Academia session by @KTDigital today. Links to the slides are here http://www….

JOIN THE CONVERSATION

# Great article published in #Dickens2012 in the Times today: http://www….

Great article published on the legacy of Charles Dickens in the Times today http://www…. #Dickens2012

JOIN THE CONVERSATION

RT RT @KTDigital Slides for today’s Twitter for Academia presentation now up at http://www…

Very useful, especially the strategy bit RT @KTDigital Slides for today’s Twitter for Academia presentation now up at http://www…

Really enjoyed today’s Twitter for Academia session by @KTDigital today. Links to the slides are here http://www….

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TWITTER FOR RESEARCHERS

• Tweet your work and others (and link to open web full/summary versions of publications)

• Ask questions

• Crowdsource data

• Reach out to external audiences

USING TWITTER IN DEPARTMENTS / COLLEGES

• Tweet outside speakers and events

• Tweet news to students

• Foster internal comms

• Use separate accounts for admin alerts or teaching info

• Connect with alumni

TWITTER FOR UNIVERSITY LIBRARIES AND MUSEUMS

• Tweet events and activities

• Tweet something we can’t find on your homepage

• Gather user/visitor feedback

• Customer service

• Create a daily/weekly feature

TWITTER IN THE CLASSROOM

• Create a course twitter feed

• Ask students to summarise points of a lecture in 140 characters

• Ask students to tweet questions during a lecture

• Ask students questions and display the answers and discuss

THE ACADEMIC CONFERENCE

• Use the conference hashtag

• Introduce each session/talk

• Boil statements down to main point

• Link to speaker resources

• Any questions?

http://inflexionadvisors.com/blog/2010/05/13/how-to-live-tweet-a-conference/

http://jeffhurtblog.com/2011/04/25/ten-tips-for-successful-conference-tweeting/

A WORD ON AUTO-TWEETING

BACKUP YOUR TWEETS

• RSS

• Twapper Keeper

• The Archivist

• Twistory

http://www.readwriteweb.com/archives 10_ways_to_archive_your_tweets.php

Twitter strategy

http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/

1. TRACTION

1.Tweet regularly

2.Follow others and have @ conversation

3.Craft your tweets to be retweetable

2. MOMENTUM

1.Enhance existing relationships

2.Mix social media and the physical world

3.Use some toolsHootsuite

TweetDeck

Tweepi

3. EXPANSION

THE IMPACT FILE

• Number of followers

• Names of useful people for future collaboration

• Invitations that come via twitter

• Number of hits to your blog / website via twitter

SUMMARY

If timely communication, engagement, relationships and conversation are considered of value to academic activities then, if used effectively, platforms such as Twitter can have a marked impact.

http://www.youtube.com/watch?v=dYP-wBaqQAI

@KTDigital

katharine.lindsay@oucs.ox.ac.uk