Threesides - 10 things to accelerate your digital thinking

Todd Wright – Threesides Marketing

www.threesides.com.auwww.facebook.com/threesideswww.twitter.com/threesideswww.linkedin.com/company/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins

#1 UNDERSTAND YOUR DIGITAL CONSUMER

• What is the value of a digital sales lead

• Are they lookers or buyers?

• What is their lifetime value?

• What are the digital pathways to your door

Develop a digital persona

Your Digital Customer

#2IDENTIFY YOUR DIGITAL FOOTPRINT

1. What does your business look like online right now?

2. Where can I find you? 3. Where can’t I find you? 4. What do I find when I

get there?5. How accurate is your Digital pitch?

Your business Digital Footprint

# 3INVEST IN DIGITAL

Almost three-quarters of Australian companies are planning to increase digital spend this year, with digital marketing budgets expected to increase an average of 28%.

# 4CREATE MEANINGFUL CONTENT

200 different ingredients in their ‘secret recipe’

# 5PAY TO PLAY IN SEARCH

# 6GET TO KNOWSoLoMo

# 7KEEP IN REGULAR CONTACT

http://www.threemail.com.au

# 8PULL YOUR WEBSITE UP THE MARKETING FOOD CHAIN

http://www.woorank.com

# 9 DISCOVER CONVERSION RATE OPTIMISATION

https://www.optimizely.com

#10MEASURE,MEASURE,MEASURE.

1. Website analytics2. Social Media – Engagement + Reach+

Sentiment3. Reviews – Sentiment + issues resolved4. Search – SERP’s + Page views5. SEM – Clicks + Conversion6. Contact forms – leads7. Ecommerce – direct sales8. Budget – ROI of activities

REPORTING: What are you measuring online?

Online Marketing – TO DO LIST

1. Understand your customers and digital footprint

2. Choose your tactics 3. Set the budget4. Balance complex digital with

simple digital5. Measure, Measure, Measure6. Rinse, Lather, Repeat

www.threesides.com.auwww.facebook.com/threesideswww.twitter.com/threesideswww.linkedin.com/company/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins