Thought networking building the semantic web

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Thought networking as a consumer-directed approach that leverages consumers in a novel way. Under this framework, semantic networks are constructed in real time, based directly on consumer interactions. As software agents interact with the semantic data and the Web, formerly unstructured sources are annotated with the semantics that are provided by consumers. In this way, consumer-directed semantic networking can provide a wealth of knowledge models and semantically annotated content to build the Semantic Web.

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Thought Networking:Building the Semantic Web with

Consumer-directed Semantic Networking

Peter Sweeney, Anne Hunt

Semtech Conference, June 23, 2010

How to build a mass market

semantic network?

“Baseball”

{Red Sox, adjustments,

parents & kids}

Success Stories

Key to success:Non-technical contributors

Content-Directed Approach

Dream House

bedrooms

3

4

pool Swimming

Location Uptown

Price

$300K

$400K

$500K

Consumer-Directed Approach

Pros and Cons of Consumer-Directed

Pros

Scalability: Data is only created as needed

Personalized: Data can support individual and subjective topics

Cons

Imprecise: The data models intentions and expectations

Content voids: Gaps may exist between consumers and content

Questions/Comments?

Product Demonstrations

• peter.sweeney@primal.com, @petersweeney

• anne.hunt@primal.com, @AnneJHunt

• Products: Primal | primal.com | Pages pages.primal.com | Search search.primal.com| Storm storm.primal.com

• Developers: developer.primal.com

• Read more @ Semantic Universe: http://www.semanticuniverse.com/articles-thought-networking-building-semantic-web-consumer-directed-semantic-networking.html-0

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