Think Beyond the Label Online Career Fair

Best Practices in Disability Recruiting

February 13, 2013

What is Think Beyond the Label? + Think Beyond the Label is a public-private

partnership that is creating new opportunities for businesses to find resources and connect to qualified job candidates with disabilities

Think Beyond the Label’s Path to Successful Disability Recruiting

Candidate Outreach

Jobs Portal

Online Career Fairs

Recruiting Partnerships

Diverse Recruitment Pool

+ Differentiating disability recruiting from other types of diversity recruiting

+ Finding unique opportunities to engage, recruit and hire qualified job candidates with disabilities

+ Showcasing your company’s diversity hiring initiatives to enhance your employer brand

Overview of Today’s Conversation

Job Candidates with Disabilities are a Heterogeneous Group

+  One in five Americans has a disability – globally it’s equal to the population of China (1.3 billion)

+  The disability community is the 3rd largest market segment – ahead of African Americans and Hispanics

+  Nearly 30% of U.S. families have a family member with a disability

What does TBTL’s Pool of Job Candidates with Disabilities Look Like?

+  TBTL candidates are looking for high-skilled, professional level jobs

+  TBTL candidates have experience in 40 different industry categories and live in all 50 states;

+  10% are new college graduates; +  20% have between 5-10 years of job experience; +  30% have more than 11 years of job experience +  TBTL candidates are not connected to services from

the public employment system

Example of a typical TBTL Job Candidate: +  Paul

+ Lives and works in Louisville, KY; + Has 3-5 years of sales experience; + Currently seeking a career change; + Is willing to relocate for future job

opportunities; and + Successfully used a screen reader to

participate in our last online career fair

Recruiting for Diversity

Strong Employer Brand

Targeted Recruiting Formats

Accessible Logistics Consistent Candidate

Communications

Disability Recruiting

Recruiting for Diversity: Building a Strong Employer Brand +  Advertise your company as an equal opportunity

employer and include an accessibility statement on your corporate website

+  Use your corporate career pages to tell job applicants that you accommodate disabilities during the hiring process and/or include it in your job postings

+  Align your brand with disability recruiting brands that are recognized and trusted by candidates with disabilities

Recruiting for Diversity: Targeted Recruiting Formats +  Meet new federal regulation requirements with an

accessible application process +  Increase access to job candidates with disabilities

through outreach on sites like TBTL that target this recruitment pool

+  Start connecting directly to candidates with disabilities in targeted online career fairs

+  Work with sourcing firms that specifically place candidates with disabilities

Recruiting for Diversity: Accessible Logistics +  Make the interview process as accessible as

possible +  Consult with job candidates who request

interview accommodations to determine what format works best for them

+  Consider opportunities like online career fairs that make logistics easy for both job candidates and recruiters

Recruiting for Diversity: Consistent Candidate Communications +  Generally, employers cannot ask disability-

related questions before an offer is made +  Create formal policies and procedures on

accommodations to help ensure consistency +  Include information about accommodation

policies in all offer letters/communications

Finding Unique Opportunities to Engage Job Seekers with Disabilities

+  Participate in online career fairs and other online opportunities targeting job seekers with disabilities

+  Tailor social media messaging to engage workers with disabilities

+  Engage professional search firms who specifically place workers with disabilities

Recruiting ‘outside the box’ with TBTL Online Career Fairs Business participants receive: +  A custom-branded employer page displaying open positions, videos,

benefits information and more +  A full Candidate Report with information and resumes of attendees +  Space for up to 3 recruiters, with an option for more +  Dedicated, personalized account support. +  Logo placement on Think Beyond the Label's website +  10% discount for webinar attendees on an event package with code:

tbtlwebinar

Showcasing your Diversity Hiring Initiatives to Enhance your Brand +  Start building outreach to ensure greater recruiting and

hiring from this pool of job candidates with disabilities +  Promote your disability hiring initiatives to diversify

your workforce and meet compliance needs +  Implementing these recruiting techniques actually

benefits ALL potential job candidates

TBTL’s Corporate Sponsor Program is well positioned to help

+  Featured sponsors get prime logo placement on TBTL website, jobs portal and in the Hire Wire

+  Featured employers have targeted logo placement on TBTL jobs portal

+  Partners share co-branded PR opportunities and featured success stories

+  TBTL can identify qualified job candidates through partnership with a disability focused search firm

+  TBTL can create content for corporate social media outlets on disability hiring initiatives and co-branded marketing materials to show corporate commitment to disability hiring initiatives

Questions? Barbara Otto – barbara.otto@thinkbeyondthelabel.com Laura Wilhelm – laura.wilhelm@thinkbeyondthelabel.com

Thank you