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Best Practices in Disability Recruiting February 13, 2013

Think Beyond the Label Online Career Fair

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Learn best practices in disability recruiting from Think Beyond the Label and join them in their online career fairs in 2013! thinkbeyondthelabel.brazenconnect.com.

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Page 1: Think Beyond the Label Online Career Fair

Best Practices in Disability Recruiting

February 13, 2013

Page 2: Think Beyond the Label Online Career Fair

What is Think Beyond the Label? + Think Beyond the Label is a public-private

partnership that is creating new opportunities for businesses to find resources and connect to qualified job candidates with disabilities

Page 3: Think Beyond the Label Online Career Fair

Think Beyond the Label’s Path to Successful Disability Recruiting

Candidate Outreach

Jobs Portal

Online Career Fairs

Recruiting Partnerships

Diverse Recruitment Pool

Page 4: Think Beyond the Label Online Career Fair

+ Differentiating disability recruiting from other types of diversity recruiting

+ Finding unique opportunities to engage, recruit and hire qualified job candidates with disabilities

+ Showcasing your company’s diversity hiring initiatives to enhance your employer brand

Overview of Today’s Conversation

Page 5: Think Beyond the Label Online Career Fair

Job Candidates with Disabilities are a Heterogeneous Group

+  One in five Americans has a disability – globally it’s equal to the population of China (1.3 billion)

+  The disability community is the 3rd largest market segment – ahead of African Americans and Hispanics

+  Nearly 30% of U.S. families have a family member with a disability

Page 6: Think Beyond the Label Online Career Fair

What does TBTL’s Pool of Job Candidates with Disabilities Look Like?

+  TBTL candidates are looking for high-skilled, professional level jobs

+  TBTL candidates have experience in 40 different industry categories and live in all 50 states;

+  10% are new college graduates; +  20% have between 5-10 years of job experience; +  30% have more than 11 years of job experience +  TBTL candidates are not connected to services from

the public employment system

Page 7: Think Beyond the Label Online Career Fair

Example of a typical TBTL Job Candidate: +  Paul

+ Lives and works in Louisville, KY; + Has 3-5 years of sales experience; + Currently seeking a career change; + Is willing to relocate for future job

opportunities; and + Successfully used a screen reader to

participate in our last online career fair

Page 8: Think Beyond the Label Online Career Fair

Recruiting for Diversity

Strong Employer Brand

Targeted Recruiting Formats

Accessible Logistics Consistent Candidate

Communications

Disability Recruiting

Page 9: Think Beyond the Label Online Career Fair

Recruiting for Diversity: Building a Strong Employer Brand +  Advertise your company as an equal opportunity

employer and include an accessibility statement on your corporate website

+  Use your corporate career pages to tell job applicants that you accommodate disabilities during the hiring process and/or include it in your job postings

+  Align your brand with disability recruiting brands that are recognized and trusted by candidates with disabilities

Page 10: Think Beyond the Label Online Career Fair

Recruiting for Diversity: Targeted Recruiting Formats +  Meet new federal regulation requirements with an

accessible application process +  Increase access to job candidates with disabilities

through outreach on sites like TBTL that target this recruitment pool

+  Start connecting directly to candidates with disabilities in targeted online career fairs

+  Work with sourcing firms that specifically place candidates with disabilities

Page 11: Think Beyond the Label Online Career Fair

Recruiting for Diversity: Accessible Logistics +  Make the interview process as accessible as

possible +  Consult with job candidates who request

interview accommodations to determine what format works best for them

+  Consider opportunities like online career fairs that make logistics easy for both job candidates and recruiters

Page 12: Think Beyond the Label Online Career Fair

Recruiting for Diversity: Consistent Candidate Communications +  Generally, employers cannot ask disability-

related questions before an offer is made +  Create formal policies and procedures on

accommodations to help ensure consistency +  Include information about accommodation

policies in all offer letters/communications

Page 13: Think Beyond the Label Online Career Fair

Finding Unique Opportunities to Engage Job Seekers with Disabilities

+  Participate in online career fairs and other online opportunities targeting job seekers with disabilities

+  Tailor social media messaging to engage workers with disabilities

+  Engage professional search firms who specifically place workers with disabilities

Page 14: Think Beyond the Label Online Career Fair

Recruiting ‘outside the box’ with TBTL Online Career Fairs Business participants receive: +  A custom-branded employer page displaying open positions, videos,

benefits information and more +  A full Candidate Report with information and resumes of attendees +  Space for up to 3 recruiters, with an option for more +  Dedicated, personalized account support. +  Logo placement on Think Beyond the Label's website +  10% discount for webinar attendees on an event package with code:

tbtlwebinar

Page 15: Think Beyond the Label Online Career Fair

Showcasing your Diversity Hiring Initiatives to Enhance your Brand +  Start building outreach to ensure greater recruiting and

hiring from this pool of job candidates with disabilities +  Promote your disability hiring initiatives to diversify

your workforce and meet compliance needs +  Implementing these recruiting techniques actually

benefits ALL potential job candidates

Page 16: Think Beyond the Label Online Career Fair

TBTL’s Corporate Sponsor Program is well positioned to help

+  Featured sponsors get prime logo placement on TBTL website, jobs portal and in the Hire Wire

+  Featured employers have targeted logo placement on TBTL jobs portal

+  Partners share co-branded PR opportunities and featured success stories

+  TBTL can identify qualified job candidates through partnership with a disability focused search firm

+  TBTL can create content for corporate social media outlets on disability hiring initiatives and co-branded marketing materials to show corporate commitment to disability hiring initiatives

Page 17: Think Beyond the Label Online Career Fair

Questions? Barbara Otto – [email protected] Laura Wilhelm – [email protected]

Thank you