View
109
Download
1
Category
Tags:
Preview:
DESCRIPTION
My slides from the IMA/ASD presentation in March 2013.
Citation preview
The Rise of Tablets - How Responsive Web Design Is In Your FutureRick Wilson President/COO Miva MerchantASD/IMA March 2013 – Las Vegas, Nevada
Not a Buzz-Word
There is no such thing as the
“mobile” internet!
So…What is RWD
• Progressive enhancement based on browser-, device-, or feature-detection
• Flexible, grid-based layouts• Flexible images and media• Utilize CSS3 media queries
CSS3 Media What???• Device agnostic• Media queries look at physical
characteristics:– Browser viewport– Device screen size– Device orientation
@media only screen and (min-width: 480px) {/* CSS FOR SCREENS WIDER THAN 480PX GOES HERE */
}@media only screen and (min-width: 600px) {
/* CSS FOR SCREENS WIDER THAN 600PX GOES HERE */}
Future Friendly
Responsive Web Design+
Adaptive Web Design=
Progressive Web Design
Mobile vs. Responsive
• Should you build a separate mobile site or a responsive Web site?
• Instead of mobile last, build mobile first.
• Tablets are NOT mobile!
PROS
• Your site is available to everyone regardless of the device they use.
• You only have one set of content to update and track analytics for.
• Endorsed by Google.• Future Friendly
CONS
• Higher initial development costs.• Updates must be tested on a variety of
devices.• Possible page performance issues on slower
networks.• Video, third-party code and banners can pose
challenges.
How does this affect me?
• 79% of US smartphone and tablet owners have used their mobile devices for shopping-related activities.
• 42% of tablet owners have “used their device to purchase an item,” compared to 29% of smartphone owners.
Source: http://blog.nielsen.com/nielsenwire/online_mobile/how-us-smartphone-and-tablet-owners-use-their-devices-for-shopping/
Tablets Are The Future
Desktop
Laptop
Tablet
Smartphone
Queries&
Responses
Credits• http://www.smashingmagazine.com/2013/02/25/there-is-no-mobile-internet/• http://en.wikipedia.org/wiki/Responsive_web_design• http://www.webdesignerdepot.com/2013/01/the-new-rules-of-the-responsive-web/• http://
www.universalmind.com/mindshare/entry/mobile-users-will-exceed-desktop-users-by-2014• http://www.lukew.com/ff/entry.asp?1631• http://www.lukew.com/ff/entry.asp?1551• http://
blog.nielsen.com/nielsenwire/online_mobile/how-us-smartphone-and-tablet-owners-use-their-devices-for-shopping
• http://www.mivamerchant.com/blog/ecommerce-and-tablet-users-on-the-rise
Recommended