WHY ECOMMERCE?Prior to starting its eCommerce journey with Insite, Macpek faced many challenges with its eCommerce solution. For example, with no SEO built into the website, customers were not able to find Macpek online unless they created a direct link for them. But the limitations of the previous solution were not the only factors that caused Macpek to re-evaluate platforms. The company knew it was time to invest because:

\ A shortage of talent meant Macpek needed to find a way to augment its teams’ processes and make employees more efficient

\ A flood of younger workers were entering the workforce and they expected seamless digital experiences

\ Customers wanted to research and purchase on their own time

\ Aggressive goals to create better brand awareness and attract new customers

MACPEK IS DRIVING DIGITAL

ENGAGEMENT SO YOU CAN GET BACK

ON THE ROAD

CUSTOMER SUCCESS STORY

ABOUT MACPEKFounded in 1974 and based in Quebec, Canada, Macpek is a leading heavy duty truck parts and car wheels distributor. Macpek has more than 400,000 feet of warehousing space and inventory to keep you on the road. With highly qualified staff at 15 locations, Macpek is in constant pursuit of delivering the highest quality customer service possible. In order to continue delivering highly satisfying customer service, Macpek transformed its business with eCommerce. Macpek is leveraging InsiteCommerce to help customers self-serve with 24/7 access to real-time inventory checkers, centralized product information, order history and invoices.

Overall, Macpek was looking to see its customer base grow and provide current customers with the digital tools that would enable them to do their jobs more efficiently. The Macpek team was spending hours cold calling to attract new business and completing mundane customer tasks like checking order status. It was time for a change.

insitesoft.com

9 MONTHREDUCTION IN TRAINING TIME

ONLINE REVENUE INCREASED BY

86%AFTER

IMPLEMENTING INSITE

MACPEK SEES MORE THAN

8000WEBSITE

TRANSACTIONS PER MONTH

Customer Success Story | Macpek + Insite

CENTRALIZED PRODUCT INFORMATION FOR

100KMACPEK

PRODUCTS

CHOOSING A PLATFORMMacpek had a clear vision about what its new eCommerce experience would have to deliver for its customers. The right platform for Macpek would check the following boxes:

\ Integration to the Infor SX.e ERP \ Provide a real-time inventory checker \ Handle quantity pricing with more than

63,000 price matrix combinations \ Enhanced search so buyers can find exactly

what they need when they need it \ Responsive design for mobile devices and tablets \ Intuitive, modern experience \ Beyond a website to a true partnership \ Implementation partner network

BUSINESS TRANSFORMEDSince implementing InsiteCommerce, Macpek has seen an 86% increase in online revenue. Today, Macpek is opening three to four new accounts per day and sees an average of 8,000 website transactions per month.

But the results go beyond new business. The platform has also enabled the team to be more efficient than ever before. Macpek is utilizing the InsiteCommerce platform as a training tool for new team members. Utilizing the platform as an onboarding tool has reduced the training period for team members from one year to just three months, a 9 month reduction in training time. Now, Macpek’s team can provide more valuable customer service while augmenting processes that had previously been conducted by people.

All in all, InsiteCommerce has enabled Macpek’s customers to self-serve while driving internal efficiencies and generating more revenue.

“If we measure success on how we’ve made it easier for our customers to procure parts, I think we’ve succeeded on a massive scale.”

–Steven Wark, Information Technology Director

WHAT’S NEXT? \ In the future Macpek will be launching a B2C online experience for North American owner-operators

\ Macpek has built a brand new distribution center that’s been up and running since October 2018 and focuses on faster order fulfillment

\ Macpek aims to continuously innovate its business and be a leader in its industry for innovation and client success.

See InsiteCommerce in action at

macpek.com/en

insitesoft.comCustomer Success Story | Macpek + Insite

CUSTOMER SUCCESS STORYMACPEK | DISTRIBUTION