The rise and fall and rise of Virtual Reality - Adriaan Rijkens - Codemotion Amsterdam 2016

Ⓒ VR/Heroes - Amsterdam, 2015

presents

The Rise & Fall & Rise of Virtual Reality

By Adriaan Rijkens Founder VR/Heroes

Ⓒ VR/Heroes - Amsterdam, 2016

Topics

• Introduction VR/Heroes• The Rise and Fall and Rise of VR• VR for Marketing Purposes• VR for Training Purposes

Ⓒ VR/Heroes - Amsterdam, 2016

"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand."

vrheroes.nladriaan@vrheroes.nl

Clients:

Ⓒ VR/Heroes - Amsterdam, 2016

The Rise and Fall and Rise of VR

Ⓒ VR/Heroes - Amsterdam, 2016

Step into the paiting since 1881

Ⓒ VR/Heroes - Amsterdam, 2016

What is VR?What is VR? It is a paradox! Or not?

Ⓒ VR/Heroes - Amsterdam, 2016

What is VR?

Virtual reality artificially creates sensory experiences, which can include sight, hearing, touch, smell, and taste. These experiences combined can create the feeling of presence.

Presence

The state or fact of being present

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Gartner Hype CycleMore instances of how the technology can benefit the enterprise start to crystallise and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.

Ⓒ VR/Heroes - Amsterdam, 2016

We need businesscasesNow is the time to show the value of VR like it was back in

the 90s for internet

Ⓒ VR/Heroes - Amsterdam, 2016

We need businesscases

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

VR for Marketing Purposes

Ⓒ VR/Heroes - Amsterdam, 2016

VR for Marketing PurposesHow do you experience something that is at a multiple

locations?

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

VR for Marketing PurposesHow do you experience an infrastructure project that has

not yet been build?

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

VR for Marketing PurposesHow do you experience a product that has not been build

yet?

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

VR for Marketing PurposesHow to create empathy for a certain cause?

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Benefits

• Total immersion & Attention of your audience (creates empathy)

• Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand

• VR can involve people to a much higher extent compared to other mediums

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

VR for Training Purposes

warp.industries

BehaviourEmotion

Thinking

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Protocol ExploreEscape

Ⓒ VR/Heroes - Amsterdam, 2016

Protocol - CPR Training

• The medical staff of the AMC needs to be successfully trained on CPR every year

• Together with Warp the AMC has investigated the difference between VR training vs e-learning

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Results

• The results are still to be presented• The group who did the VR training finished the course

30% quicker as the traditional e-learning group• Follow-up will be to distribute this app on cardboard &

gearVR for the entire hospital

Ⓒ VR/Heroes - Amsterdam, 2016

Escape - Fire Drill KLM

• The Royal Dutch Airlines (KLM) has to train their maintenance crew for the event of fire

• Together with Warp the KLM has developed a fire drill that is situated at a hangar

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

Results

• The results are still to be collected• Initial employee reaction towards VR learning is very

positive

Ⓒ VR/Heroes - Amsterdam, 2016

Benefits

• Emotional involvement of people• Total immersion & attention of your audience (learn

faster)• Train where & when you want• The company can monitor the training progress

Ⓒ VR/Heroes - Amsterdam, 2016

warp.industries

Ⓒ VR/Heroes - Amsterdam, 2016

"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand."

vrheroes.nladriaan@vrheroes.nl

Clients:

Ⓒ VR/Heroes - Amsterdam, 2016

VR for Marketing PurposesHow do you show something that is in another country?

Ⓒ VR/Heroes - Amsterdam, 2016

Ⓒ VR/Heroes - Amsterdam, 2016

CinematicVR• Total immersion (creates empathy)• New filming techniques for filmdirectors • Keep things smooth (no spinning!!!)• Storytelling challenges (where is the viewer looking?)• Stitching is a B*TCH• File Sizes are HUGE (4k is not 4k in VR. At some point it

should at least be 12.000 x 6000)• Streaming challenges for HQ Cinematic VR• x2 for StereoVision