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Ⓒ VR/Heroes - Amsterdam, 2015
presents
The Rise & Fall & Rise of Virtual Reality
By Adriaan Rijkens Founder VR/Heroes
Ⓒ VR/Heroes - Amsterdam, 2016
Topics
• Introduction VR/Heroes• The Rise and Fall and Rise of VR• VR for Marketing Purposes• VR for Training Purposes
Ⓒ VR/Heroes - Amsterdam, 2016
"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand."
Clients:
Ⓒ VR/Heroes - Amsterdam, 2016
The Rise and Fall and Rise of VR
Ⓒ VR/Heroes - Amsterdam, 2016
Step into the paiting since 1881
Ⓒ VR/Heroes - Amsterdam, 2016
What is VR?What is VR? It is a paradox! Or not?
Ⓒ VR/Heroes - Amsterdam, 2016
What is VR?
Virtual reality artificially creates sensory experiences, which can include sight, hearing, touch, smell, and taste. These experiences combined can create the feeling of presence.
Presence
The state or fact of being present
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Gartner Hype CycleMore instances of how the technology can benefit the enterprise start to crystallise and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
Ⓒ VR/Heroes - Amsterdam, 2016
We need businesscasesNow is the time to show the value of VR like it was back in
the 90s for internet
Ⓒ VR/Heroes - Amsterdam, 2016
We need businesscases
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing Purposes
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow do you experience something that is at a multiple
locations?
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow do you experience an infrastructure project that has
not yet been build?
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow do you experience a product that has not been build
yet?
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow to create empathy for a certain cause?
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Benefits
• Total immersion & Attention of your audience (creates empathy)
• Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand
• VR can involve people to a much higher extent compared to other mediums
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Training Purposes
warp.industries
BehaviourEmotion
Thinking
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Protocol ExploreEscape
Ⓒ VR/Heroes - Amsterdam, 2016
Protocol - CPR Training
• The medical staff of the AMC needs to be successfully trained on CPR every year
• Together with Warp the AMC has investigated the difference between VR training vs e-learning
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Results
• The results are still to be presented• The group who did the VR training finished the course
30% quicker as the traditional e-learning group• Follow-up will be to distribute this app on cardboard &
gearVR for the entire hospital
Ⓒ VR/Heroes - Amsterdam, 2016
Escape - Fire Drill KLM
• The Royal Dutch Airlines (KLM) has to train their maintenance crew for the event of fire
• Together with Warp the KLM has developed a fire drill that is situated at a hangar
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
Results
• The results are still to be collected• Initial employee reaction towards VR learning is very
positive
Ⓒ VR/Heroes - Amsterdam, 2016
Benefits
• Emotional involvement of people• Total immersion & attention of your audience (learn
faster)• Train where & when you want• The company can monitor the training progress
Ⓒ VR/Heroes - Amsterdam, 2016
warp.industries
Ⓒ VR/Heroes - Amsterdam, 2016
"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand."
Clients:
Ⓒ VR/Heroes - Amsterdam, 2016
VR for Marketing PurposesHow do you show something that is in another country?
Ⓒ VR/Heroes - Amsterdam, 2016
Ⓒ VR/Heroes - Amsterdam, 2016
CinematicVR• Total immersion (creates empathy)• New filming techniques for filmdirectors • Keep things smooth (no spinning!!!)• Storytelling challenges (where is the viewer looking?)• Stitching is a B*TCH• File Sizes are HUGE (4k is not 4k in VR. At some point it
should at least be 12.000 x 6000)• Streaming challenges for HQ Cinematic VR• x2 for StereoVision