The Rheem Social Media Advantage

The Social Media

Advantage

Jon Price

Business Development

720.331.1100 @jprice

jonp@mta360.com

Social Media

What to expect

• The Market

• The Overlooked Prospect

• Unique Approach: Your Advantage

• Examples, Who & How

• Next Steps

Social Media

Over 1.2 Billion People

Using social media to

• talk with friends

• connect to co-workers

• chat with family

• share everything

Social Media

How much talking?

Every minute that passes

100,000 new tweets

500,000 Facebook posts

60 hours of video uploaded

Social Media

Who cares? It’s just noise, right? • Markets are conversations

• Your market generates mountains of data

• What, where, when and how they need

• Who’s listening and acting on it instantly?

Social Media

What’s ahead?

• Completely unique, nobody else

• Stop guessing who might need you when

• Avoid waste of broad-based advertising

• Eliminate the game of market timing

Social Media

How is this different or unique?

Marketing: broadcasting the loudest message at

a potential customer - based on time, location, etc.

• Listen for a customer in need

• Connect with that one customer

• Offer to help that customer

Social Media

How does this all work?

The 6 C’s of Social

1. Capture

2. Connect

3. Compel

4. Convert

5. Close

6. Cultivate, Cultivate, Cultivate

Social Media

Social Media

Connect

She instantly

receives your

message containing

a link…

Social Media

Compel

Link to a compelling

offer

Designed to capture

contact info in return

Social Media

Convert

She’s presented with

her coupon offer

We hand her contact

information to you

(or use our call center)

Schedule appointment

Social Media

Close

• You contact her as quickly as possible

• You arrive, she’s still shocked that someone was listening & offered help

• You put competition at a huge time disadvantage

Why?

• She was already 50% more likely to tell her friends about this experience, but now 70 - 80%

• She has friends and 97% are likely to use providers based on the recommendation of a friend

• Sets the stage for your referral incentives

Social Media

Within one week

after the sale, she

receives an enticing

offer to refer friends.

Cultivate

Social Media

When she clicks to

redeem her gift card

Presented a form that

captures referral

information, provides

her gift and thanks her

We move her referrals

into your lead system to

develop the new

opportunities as well

Cultivate

Social Media

If she doesn’t Refer a

Friend within a week

We send her a follow

up “last chance”

reminder message.

Cultivate

Social Media

Why Cultivate, Cultivate, Cultivate?

• Social Media is about sharing, friends and referrals

• We target influential Socializers who can give you

exposure to hundreds or thousands

• The full lifetime value of the first customer is

compounded by the friends they refer

Social Media

Buy a seed, cultivate a forest

Social Media

Facebook Contests

Social Media

Hometown Heating & Cooling

Hometown Heating & Cooling

Facebook Results

Social Media

eBooks, e-Newsletters and Blogs

Social Media

Your Role • Promptly follow up on leads

• Close business

• Deliver your promise

We scan 3.2 million conversations per minute to identify prospects

We locate where she is and what she is looking for

We analyze and profile the type of buyer she is

We then connect to her on your behalf with a matching offer format

Social Media

What we’ll do • Mine and analyze social networks for you 24/7

• Uncover your best prospects & opportunities

• Connect with 50/mo - option to add more

• Write and host 20 blog posts/mo of 300 words

• Design & produce 3,000 word e-books

• Create and send a monthly email newsletter

• Develop and post your Facebook promos

• Generate all creative for the campaigns

• Build and host all custom landing pages

• Implement a world class referral system

• Deliver the data for prospects and referrals

Social Media

Big indirect benefits

Spending time or money on search engine optimization?

Our campaigns and content easily secure top ranking

Cost per lead is a fraction of mail, email, PPC, etc. with consistently higher quality and conversion rates - Shift funds to high yield

Brand Reputation Management is already built in

Establish yourselves as an industry thought leader with the vision to actually monetize social

In 6 months, competitors will have no mathematic way to overcome your positioning and leadership

Social Media

Summing it up • Follow up on our leads

• Close business

• Deliver your promise

Social Media

Next steps:

Not a fit?

I’d love to hear why! Please email me at jonp@mta360.com.

Intrigued?

We’d love to help you get started today, before the available options in your market are gone!

Please visit the form link to express your interest and take advantage of volume pricing benefits.

Thank you! Jon Price

Business Development

http://bit.ly/HoD1au 720.331.1100 jonp@mta360.com