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Presented in The Power Trio - Torry Harris Business Solutions Event in Vienna, November, 2013 Presenter: Karthik T S Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data User Experience and Gamification Enthusiast
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KARTHIK T SHead of Centre of Excellence – SOA, Cloud, Mobile & Big DataUser Experience and Gamification Enthusiast
THE POWER TRIO - THE LINK
GAMIFICATIONMOBILITY AS A CHANNEL
SOA AS A MEANS
WHAT IS GAMIFICATION – QUICK RECAP
GAMEMECHANICS
REAL-LIFE SITUATIONS
Scoring & ComparisonFantasy EnvironmentsStory TellingChallenges
TrainingCustomer EngagementEmployee EngagementBuilding Awareness
Applied in
PURPOSE
MOTIVATE PEOPLE
DRIVE BEHAVIOR
RECAP OF KEY CONCEPTS IN GAMIFICATION
EXTRINSIC MOTIVATION
PointsLeaderboardsBadgesPrizesMoneyProgress Bars
RECAP OF KEY CONCEPTS IN GAMIFICATION
INTRINSIC MOTIVATION
PowerAuthorityMasteryBelongingPrideFun
EVOLUTION OF BUSINESSES
PRODUCT SERVICE EXPERIENCE
GAMIFICATION IS FOR EVERYONE
Airline Miles
Linked IN
Nike+ App
Tasks are Repetitive, but Fun
ANGRY BIRDS
WORK
Tasks are Repetitive, but Boring
Feedback is Instantaneous
Feedback is Once a Quarter
Goals are Clear Goals are Vague
Rules are Transparent & Clear
Rules are Poorly Defined & Not Clear
Path to Mastery is Clear
Path to Mastery is Not Clear
Information Courtesy: Mario Herger, Enterprise Gamification Guru
Failure is Encouraged Failure is Punished
THE MOBILE LINK
NOMOPHOBIANo Mobile Phobia. The fear of being out of contact of mobile phones.
INTERESTING STATISTICS
MoreSMART PHONES than
PEOPLE by 2014
INTERESTING STATISTICS
REAL-WORLD EXAMPLES OF GAMIFICATION
Gamification of To-Do List – Epic Win Game
REAL-WORLD EXAMPLES OF GAMIFICATION
Gamification of Banking – DSK Bank, Bulgaria
REAL-WORLD EXAMPLES OF GAMIFICATION
SAP – Gamification of Collections Function
THE SOA LINK
ARCHITECTURE OF A TRADITIONAL WEB APPLICATION
CRM ERP Billing Other Back End Systems
Application Server (J2EE or Dot Net or LAMP/WAMP)
WEB APPLICATION
Dynamic Web Pages
Application Data
Solution Logic
External Interfaces
External Interfaces
Points and Leaderboards, Game
Theme, Images
Score and badge calculation logic
Schema for Score and Badge Data
SOA – WEB SERVICES EXPOSURE
Data Sources - Customer Profile, Behavior Info, Transaction History, etc
…
Centralized Gamification Platform
Gamification API
LeaderboardsScoresBadges
External Partner Applications
THE SOA LINK
GAMIFICATION
Increasing customer LOYALTY Through PARTNERSHIPS
DEMO – PARTNERSHIP - MAGNUM
http://pleasurehunt.mymagnum.com/?lc=en_in
THANK YOU
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