The In's and Out's of Guest Blogging

The In’s & Outs of

Guest Blogging

The In’s & Outs of

Guest Blogging

Nate Moller@mollermarketing on Twitter

ObjectiveObjective

Want this in writing? Buy the Ebook todayWant this in writing? Buy the Ebook today

To understand & use Guest bloggingeffectively for your business.

Consistency in What?

Consistency in How Often we blog

often?

Start with once a Week!

Consistency in What we write about

Who is YOUR target audience?Who is YOUR target audience?

Content

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http://www.google.com/alerts

What are your Competitors Doing?

Want this is writing? Buy the Ebook todayWant this is writing? Buy the Ebook today

http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/

TUTORIAL: How to Set up Google Alerts

Consistency in Which Keywords you’re

targeting

Consistency in Which Keywords you’re

targeting

Consistency in Internal Linking Strategy

Blog ContentBlog ContentLinking

Consistency in External Linking Strategy

Consistency in Using Images in

Blog Posts

Consistency in Using Images in

Blog Posts

...and business credibility.

What is Guest Blogging?

“...the act of writing for another blog with the hope of getting

quality backlinks, getting traffic, gaining exposure and building

relationships.”

- Bamidele O.

“...the act of writing for another blog with the hope of getting

quality backlinks, getting traffic, gaining exposure and building

relationships.”

- Bamidele O.

Quality Backlinks = Organic SEO

Traffic = Increased Sales

or Sign Ups

Traffic = Increased Sales

or Sign Ups

Exposure = Credibility

Building Relationships =

Business Success

Building Relationships =

Business Success

How do I start Guest

Blogging?

How do I start Guest

Blogging?

Step 1: The Search

Who is YOUR target audience?Who is YOUR target audience?

Which Keywords are you targeting?

Other Things to Consider...

Number of SubscribersNumber of Subscribers

Number of comments on

Social Media Interaction

Review posts they’ve written

(avoid duplicating what’s already been said)

Review posts they’ve written

(avoid duplicating what’s already been said)

Step 2: The Request

Step 3: The Content

Effective Blog Formatting

!(this is a link to a tutorial)

Effective Blog Formatting

!(this is a link to a tutorial)

Numbered ListsNumbered Lists

Bulleted ListsBulleted Lists

IMAGES!IMAGES!

Quotes(with links referencing the source)

Videohttp://bit.ly/how-to-add-video-in-wordpress

Header TextHeader Text

Short Paragraphs

SCANNABLE!SCANNABLE!

Step 4: The Preparation

Type it on YOUR BLOG 1st!

Get the HTMLGet the HTML

Copy the HTMLCopy the HTML

Save in a Notepad or Text Edit File

Step 5: The Handoff

Email the Notepad file

Step 6: The Promotion &

Repetition

Step 6: The Promotion &

Repetition

Push in Social Media!

Email to friendsEmail to friends

Ask for comments!

Respond to commentsRespond to comments

ObjectiveObjective

To understand & use Guest bloggingeffectively for your business.

Moller Marketing can help with the following things:

Need Help with all this?Need Help with all this?

- Website design & programming

- Website design & programming- Domain name selection & optimization

- Website design & programming- Domain name selection & optimization- Blog set up & strategy

- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy

- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management

- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management- Twitter Management & strategy

- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management- Twitter Management & strategy- Google Alerts set up

- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management- Twitter Management & strategy- Google Alerts set up- Specialized business consulting & training

Free Website AssessmentFree Website Assessment

Contact Moller Marketing Contact Moller Marketing

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Special OfferSpecial Offer

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http://mollermarketing.com/ebook

For a Limited TIme, you can get our 75 Page Step by Step Guide

Valued at $39.97

For only $19.97!

SAVE $20 Today! with Promo code: CEDARFORT2012

http://mollermarketing.com/ebook

The In's and Out's of Guest Blogging

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