The In's and Out's of Guest Blogging

The In’s & Outs of

Guest Blogging

The In’s & Outs of

Guest Blogging

Nate Moller@mollermarketing on Twitter

Nate Moller@mollermarketing on Twitter

http://www.twitter.com/mollermarketing

http://www.twitter.com/mollermarketing

ObjectiveObjective

Want this in writing? Buy the Ebook todayWant this in writing? Buy the Ebook today

To understand & use Guest bloggingeffectively for your business.


http://mollermarketing.com/ebook/











Consistency in What?

Consistency in What?





Consistency in How Often we blog

Consistency in How Often we blog





How

often?


Start with once a Week!





Consistency in What we write about




Who is YOUR target audience?Who is YOUR target audience?


Content




Want this is writing? Buy the Ebook todayWant this is writing? Buy the Ebook today

http://www.google.com/alerts

What are your Competitors Doing?



Want this is writing? Buy the Ebook todayWant this is writing? Buy the Ebook today

http://mollermarketing.com/2009/01/06/tuesday-tutorial-how-to-set-up-google-alerts-and-why/

TUTORIAL: How to Set up Google Alerts

!





Consistency in Which Keywords you’re

targeting

Consistency in Which Keywords you’re

targeting





Consistency in Internal Linking Strategy

Consistency in Internal Linking Strategy





Blog ContentBlog ContentLinking






Consistency in External Linking Strategy

Consistency in External Linking Strategy




Consistency in Using Images in

Blog Posts

Consistency in Using Images in

Blog Posts










...and business credibility.








What is Guest Blogging?

What is Guest Blogging?





“...the act of writing for another blog with the hope of getting

quality backlinks, getting traffic, gaining exposure and building

relationships.”

- Bamidele O.

“...the act of writing for another blog with the hope of getting

quality backlinks, getting traffic, gaining exposure and building

relationships.”

- Bamidele O.





Quality Backlinks = Organic SEO

Quality Backlinks = Organic SEO





Traffic = Increased Sales

or Sign Ups

Traffic = Increased Sales

or Sign Ups





Exposure = Credibility

Exposure = Credibility





Building Relationships =

Business Success

Building Relationships =

Business Success





How do I start Guest

Blogging?

How do I start Guest

Blogging?





Step 1: The Search

Step 1: The Search





Who is YOUR target audience?Who is YOUR target audience?





Which Keywords are you targeting?

Which Keywords are you targeting?





Other Things to Consider...

Other Things to Consider...





Number of SubscribersNumber of Subscribers





Number of comments on

posts

Number of comments on

posts





Social Media Interaction

Social Media Interaction





Review posts they’ve written

(avoid duplicating what’s already been said)

Review posts they’ve written

(avoid duplicating what’s already been said)





Step 2: The Request

Step 2: The Request









Step 3: The Content

Step 3: The Content





Effective Blog Formatting

!(this is a link to a tutorial)

Effective Blog Formatting

!(this is a link to a tutorial)


http://mollermarketing.com/2010/06/08/the-5-minutes-blogging-tutorial-for-beginners/







Numbered ListsNumbered Lists





Bulleted ListsBulleted Lists





IMAGES!IMAGES!





Quotes(with links referencing the source)

Quotes(with links referencing the source)





Videohttp://bit.ly/how-to-add-video-in-wordpress

Videohttp://bit.ly/how-to-add-video-in-wordpress


http://bit.ly/how-to-add-video-in-wordpress

http://bit.ly/how-to-add-video-in-wordpress




Header TextHeader Text





Short Paragraphs

Short Paragraphs


vs.




SCANNABLE!SCANNABLE!





Step 4: The Preparation

Step 4: The Preparation





Type it on YOUR BLOG 1st!

Type it on YOUR BLOG 1st!





Get the HTMLGet the HTML





Copy the HTMLCopy the HTML





Save in a Notepad or Text Edit File

Save in a Notepad or Text Edit File





Step 5: The Handoff

Step 5: The Handoff





Email the Notepad file

Email the Notepad file





Step 6: The Promotion &

Repetition

Step 6: The Promotion &

Repetition





Push in Social Media!

Push in Social Media!





Email to friendsEmail to friends





Ask for comments!

Ask for comments!





Respond to commentsRespond to comments





ObjectiveObjective








Moller Marketing can help with the following things:

Need Help with all this?Need Help with all this?






- Website design & programming







- Website design & programming- Domain name selection & optimization







- Website design & programming- Domain name selection & optimization- Blog set up & strategy







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- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management







- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management- Twitter Management & strategy







- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management- Twitter Management & strategy- Google Alerts set up







- Website design & programming- Domain name selection & optimization- Blog set up & strategy- Facebook Fan Page set up & strategy- Facebook Fan Page Management- Twitter Management & strategy- Google Alerts set up- Specialized business consulting & training





Free Website AssessmentFree Website Assessment

Contact Moller Marketing Contact Moller Marketing


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For a Limited TIme, you can get our 75 Page Step by Step Guide

Valued at $39.97

For only $19.97!

SAVE $20 Today! with Promo code: CEDARFORT2012

http://mollermarketing.com/ebook

Technology

The In's and Out's of Guest Blogging