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Presentation from Guy Hammersley at our Innovator Open Morning on the Innovation Journey in the Built Environment.
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Part of the BRE Trust
The Innovation Journey
Guy Hammersley
CEO BRE Ventures
Innovation…
“The successful exploitation of new ideas”
The route to success is a journey
It requires a leap of faith…
However with a bit of management…
Part of the BRE Trust
Critical Success Factors
Understand the market
“Necessity is the mother of invention”
Plato
Drivers for innovation
Political
Economic
Environmental
Social
Technological
Innovation
Understand the market
– What is driving the market?
– What is the need?
– Who wants it?
– What do they do currently?
– Will they pay and how much?
– How will they buy?
– What is the route to market?
– How big is the market?
– Who are the competitors?
Novelty
Novelty
– Is it a new idea?
– How is the need being addressed now?
– How does the idea differ?
– Is there prior art?
– And…
Incremental v disruptive
A better brick, or… a new way of building
Incremental v disruptive
TechnikFacade
Protection
Protection
– Who is the inventor?
– Who owns the intellectual property (IP)?
– Is the idea patented?
– If not have you told anyone?
– Has a non disclosure agreement been signed?
– Should it be patented?
– What else should/could be protected?
®TM
Technical due diligence
Does it work?
– Is it based on sound science?
– Where is the evidence?
– Theoretical or physical?
– Where has the evidence come from?
“Don’t tell me, show me!”
Business model
Business model
– What is the business model?
– What is your ambition?
Manufacture
and market
Many different models
OrLicence
The team
“Great discoveries and improvements invariably
involve the co-operation of many minds”Alexander Graham Bell
The best place for innovation in BRE!
The importance of the right team and the right partners
– Depends on the stage
– Depends on the business model
– The right people for the right jobs
– Be prepared to change during the journey
– Collaborative R&D projects
– Understand everyone's objectives
Finance
Finance
– Money matters!
– Get proper advice
– No easier answers to this
– Get everything else right to maximise your chances
– Funded R&D v investors?
– With investors what added value do they bring?
– Be prepared to dilute
– The changing profile of an innovation… £
Technology Readiness
“We choose to go to the moon in this decade…”J F Kennedy
But how ready is the technology?
Technology readiness levelsTRL
1 Basic principles observed and reported Phase 1
Basic science, proof of concept and feasibility
testing
2 Technology concept and/or application formulated
3 Analytical and experimental critical function and/or
characteristic proof of concept
Phase 2
Research and development of technology
4 Component and /or breadboard validated in
laboratory environment
5 Component and/or breadboard validated in
relevant environment
6 System/subsystem model or prototype
demonstrated in a relevant environment
Phase 3
System development, testing and
demonstration
7 System prototype or system demonstration in an
operational environment
8 Actual system completed and qualified through
test and demonstration in an operational
environment
9 Actual system proven through successful
commercial application
Phase 4
Commercial operation
Technology Readiness Levels, Partners and Funding
Universities
1 2 3 4 5 6 7 8 9
Industry
Demonstrated in
Relevant environment
Demonstrated in a
Laboratory environment
TRL
Technology Readiness Levels, Partners and Funding
Universities
1 2 3 4 5 6 7 8 9
Industry
Demonstrated in
Relevant environment
Demonstrated in a
Laboratory environment
TRL
GAP
Technology Readiness Levels, Partners and Funding
Universities
1 2 3 4 5 6 7 8 9
Industry
Demonstrated in
Relevant environment
Demonstrated in a
Laboratory environment
TRL
GAP
Technical support
Partners
Route to market
Funding
Technology Readiness Levels, Partners and Funding
Universities
1 2 3 4 5 6 7 8 9
Industry
Demonstrated in
Relevant environment
Demonstrated in a
Laboratory environment
TRL
GAP
Technical support
Partners
Route to market
Funding
“The Valley of Death!”
Technology Readiness Levels, Partners and Funding
Universities
1 2 3 4 5 6 7 8 9
Industry
Research & Technology Organisations
Special Government Programmes
Demonstrated in
Relevant environment
Demonstrated in a
Laboratory environment
TRL
And finally…
Success comes from improving every aspect of your game
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