The Globe And Social Media

Who am I?

former columnist, reporter, blogger

@mathewi on Twitter (one T)

www.mathewingram.com/work

GigaOm and Nieman Journalism Lab

mathew@mathewingram.com

The Globe and Social Media

What are we doing?

Why are we doing it?

What have we learned?

What comes next?

Public Policy Wiki

A joint venture with the Dominion Institute

An attempt to “crowdsource” policy proposals

Started with the federal budget

Afghanistan, the environment, education

The “two million minds” project

The L.A. Times wikitorial (shhhhh!!)

http://policywiki.theglobeandmail.com

Cover It Live

Toronto-based company, formerly Altcaster

Live-blogging widget, embeddable

Comments, photos, videos, links, audio

Dashboard with moderation

Pulls in messages from Twitter

Budget, inauguration, shooting, Obama visit

TwitterGrowing number of writers/Web staff

Combination of feeds and personal

Corporate (globecampus) but with a face

Connect, listen, survey and promote

Track what is being talked about

Spot news and “instant communities”

Why are we doing it?

All media is becoming social media

Readers want to connect, contribute

“People formerly known as the audience”

Readers are a vast resource

Creating relationships around content

What have we learned?

• Easy to start, difficult to maintain

• Not really a wiki, difficult to understand?

• Having a deadline is better

• Boring works (re: spam, vandalism)

• Regular input, connection to print

• A sense that it is *for* something

Policy Wiki

Cover It Live

People like to share their thoughts and impressions

Real-time news and commentary is useful to some

Others will see it as annoying and intrusive

Good to have both available if possible

Twitter

People like to follow people, not corporations

Blend of human and feed/promotion is possible

It will use up every spare moment you have

People want to help, want to respond

Interaction improves content and people

What is to come?

More of everything

More live-blogs for major news

More writers using Twitter

More blogs, micro-communities

Every story should be a blog?

Questions?

@mathewi on Twitter

mathew@mathewingram.com

mingram@globeandmail.com

www.mathewingram.com/work