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A brief overview of some of the new tools the Globe and Mail has been using to connect with readers in different ways
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Who am I?
former columnist, reporter, blogger
@mathewi on Twitter (one T)
www.mathewingram.com/work
GigaOm and Nieman Journalism Lab
The Globe and Social Media
What are we doing?
Why are we doing it?
What have we learned?
What comes next?
Public Policy Wiki
A joint venture with the Dominion Institute
An attempt to “crowdsource” policy proposals
Started with the federal budget
Afghanistan, the environment, education
The “two million minds” project
The L.A. Times wikitorial (shhhhh!!)
http://policywiki.theglobeandmail.com
Cover It Live
Toronto-based company, formerly Altcaster
Live-blogging widget, embeddable
Comments, photos, videos, links, audio
Dashboard with moderation
Pulls in messages from Twitter
Budget, inauguration, shooting, Obama visit
TwitterGrowing number of writers/Web staff
Combination of feeds and personal
Corporate (globecampus) but with a face
Connect, listen, survey and promote
Track what is being talked about
Spot news and “instant communities”
Why are we doing it?
All media is becoming social media
Readers want to connect, contribute
“People formerly known as the audience”
Readers are a vast resource
Creating relationships around content
What have we learned?
• Easy to start, difficult to maintain
• Not really a wiki, difficult to understand?
• Having a deadline is better
• Boring works (re: spam, vandalism)
• Regular input, connection to print
• A sense that it is *for* something
Policy Wiki
Cover It Live
People like to share their thoughts and impressions
Real-time news and commentary is useful to some
Others will see it as annoying and intrusive
Good to have both available if possible
People like to follow people, not corporations
Blend of human and feed/promotion is possible
It will use up every spare moment you have
People want to help, want to respond
Interaction improves content and people
What is to come?
More of everything
More live-blogs for major news
More writers using Twitter
More blogs, micro-communities
Every story should be a blog?
