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UP121
The Future of your Desktop - Trends
in Enterprise Mash-Up, Collaboration
and Social Networking
Matthias Zeller, Group Product Manager
Adobe Systems
Setting Expectations
What we will cover today
Business challenges which trigger the need for new business user
applications
Considerations when planning to implement a new productivity desktop
Building blocks of Enterprise Apps 2.0
Adobe Genesis – A new approach for the knowledge worker desktop
What we will NOT cover today
Implementation of SAP software (SAP Portal, etc.)
Developer level discussion of Enterprise 2.0 technologies
In-depth discussion of Adobe technology like SAP Interactive Forms by
Adobe, Adobe Connect, Adobe Acrobat and Adobe Flex
© SAP 2008 / SAP TechEd 08 / UP121 Page 2
Challenges Today
Silos of enterprise applications, web applications and
documents
Finding information in context of the current task
Finding experts
Engaging users
Helping end users help themselves
Engage external communities
© SAP 2008 / SAP TechEd 08 / UP121 Page 3
Trends
Usage of Web 2.0 sites like Facebook, LinkedIn, Twitter and
others drives demand for social software in the Enterprise
Connected “Generation Y” entering the workforce
Adoption of SaaS based applications by business
departments without the involvement of IT is increasing
Involvement of end-users when selecting new IT investments
is increasing
Expectations on application usability and experience is
increasing
© SAP 2008 / SAP TechEd 08 / UP121 Page 4
Generation Y - Survey of 7,705 College
Students in the US*
97% own a computer
94% own a cell phone
76% use Instant Messaging and social networking sites.
34% use websites as their primary source of news
28% author a blog and 44% read blogs
97% have downloaded music and other media using peer-to-peer file
sharing
75% of college students have a Facebook account
© SAP 2008 / SAP TechEd 08 / UP121 Page 5
* Junco, Reynol; Mastrodicasa, Jeanna (2007-03-29). Connecting to the Net.Generation:
What Higher Education Professionals Need to Know About Today's Students
Key Aspects of the Enterprise User Interface*
Richness
Pervasiveness
Continuity
Context
Personal Portals
© SAP 2008 / SAP TechEd 08 / UP121 Page 6
* See also AMR Research – The Future of the Enterprise User Interface, March 2007
Consider When Planning*
Successful communities do not form spontaneously after
social software tools are installed
Most successful public social web sites started with a defined
purpose and limited scope
Create business use cases and define the minimal needs of
the target users
What is in it for the user?
What is in it for the business?
Adoption is the #1 goal
© SAP 2008 / SAP TechEd 08 / UP121 Page 7
* See also Gartner - Seven Key Characteristics of a Good Purpose for Social Software,
July 2008
Four Building Blocks of Enterprise Apps 2.0
© SAP 2008 / SAP TechEd 08 / UP121 Page 8
Community Collaboration
Tools
Wiki
Blogs
Forums
Vendors*
Jive
Socialtext
Microsoft
IBM
© SAP 2008 / SAP TechEd 08 / UP121 Page 9
* See also Gartner Magic Quadrant for Team Collaboration and Social Software
Trend: Micro Blogging
Twitter / Summize
Community Conversation
Rapid adoption > 2 Mio. Users
Open APIs
Developer ecosystem
Enterprise Social Media Experiment (ESME)
SAP Community Project
Enterprise Social Messaging tool based on
SAP NetWeaver
© SAP 2008 / SAP TechEd 08 / UP121 Page 10
Real-Time Collaboration
Example: Adobe Connect
Screen Sharing
Chat
VOIP and Video
White Boarding
Polls
© SAP 2008 / SAP TechEd 08 / UP121 Page 11
Example: Adobe Buzzword (Acrobat.com)
Web-based word processor
Collaborative reviews
Collaborative editing
Available from any computer without install
Social Networking
LinkedIn, Facebook
Company Directory
Adobe KiTN (Knowledge Transfer Network)
© SAP 2008 / SAP TechEd 08 / UP121 Page 12
Rich Internet Apps
Advantages of Adobe Flex:
Engaging
Interactive
Consistency
Free, open source SDK
Developer productivity
Other RIA technologies
Ajax
MS Silverlight
© SAP 2008 / SAP TechEd 08 / UP121 Page 13
Rich Internet Apps on the Desktop
Adobe AIR runtime lets developers use proven web technologies (Flex, Flash, AJAX) to build
rich Internet applications that deploy to the desktop and run across operating systems
Benefits:
Convenience
Performance
Persistence
Desktop integration
Online Offline
Examples: SAP Spend Analytics, eBay Desktop, Twhirl
© SAP 2008 / SAP TechEd 08 / UP121 Page 14
Mash-up
A "mashup" application is a new application created by composing capabilities from
two or more existing systems (or portions thereof)*
Initial Mash-ups concepts were consumer focused
Major use case: Integration with Google Maps
Tools include MS Popfly and Yahoo Pipes
Mash-up concepts are reaching the enterprise
Empower business users to build mini applications
Challenges
Data Quality
Semantics
Existing Interfaces
Tools:
IBM Mashup Server, Kapow Enterprise Mashup Server, JackBe Presto
© SAP 2008 / SAP TechEd 08 / UP121 Page 15
* Gartner - Key Issues for Enterprise 'Mashup' Practices, Technologies and Products, March 2008
Genesis Improves Knowledge Worker
Productivity, Quality and Accuracy
© SAP 2008 / SAP TechEd 08 / UP121 Page 16
IM
Phone
MS Office
Portal
Internet EDMS
ECM SFA
CRM
BA
BI
PLM SCM
ERP
Multiple, disparate information sources
Unite relevant information in a single, shareable workspace available online/offline
Intuitive UI and drag-and-drop simplicity promote information use and sharing
SaaS delivery, easy-to-use templates facilitate cross-functional, cross-geo collaboration
No need to re-start work from scratch Knowledge Worker Value Proposition
Online/Offline Availability
Adobe-quality Aesthetics
Persisting Applications
Rapid, Easy Collaboration
*Multiple Silos
Genesis Workspaces: Personal, Shareable,
Collaborative
Genesis (Code Name) Product Overview
© SAP 2008 / SAP TechEd 08 / UP121 Page 17
Allows for drag-n-drop creation of
Workspaces and offline use
Combine desktop files with
applications and Web based
services
Includes the same authentication
and security as browser based
use
Create custom workspaces and
publish as templates
Search content simply
Easily share workspaces with
others
Real-time collaboration
Solution Focus
© SAP 2008 / SAP TechEd 08 / UP121 Page 18
Financial Performance Management
Customer target: Finance and FP&A
Problem statement: “We have the data, but it’s ugly and hard to consume and share with others”
Genesis Solution Key Benefit: Single point to aggregate and share Business Intelligence/ERP with relevant Office documents
ROI: Improved corporate performance visibility, faster collaborative management decisions
Sales Deal Room
Customer target: Sales Operations, Sales Engineering, Account Management
Problem statement: “Information, the process and people in our multi-functional sales teams are disconnected lengthening the sales cycle”
Genesis Solution Key Benefit: Single point to aggregate and share presentations, brochures, ROI calculators, contracts and CRM (sales analytics)
ROI: Improved sales cycle (speed and quality
Shared Benefits: Always available online and offline Adobe-quality aesthetics for the enterprise Make collaborative decisions rapid and easy Persisting application views
19
How Does it Work
1. Launch AIR-based client and create new workspace
© SAP 2008 / SAP TechEd 08 / UP121 Page 19
How Does it Work
1. Launch AIR-based client and create new workspace
2. Drag and drop files and documents
© SAP 2008 / SAP TechEd 08 / UP121 Page 20
How Does it Work
1. Launch AIR-based client and create new workspace
2. Drag and drop files and documents
3. Access the catalog
© SAP 2008 / SAP TechEd 08 / UP121 Page 21
How Does it Work
1. Launch AIR-based client and create new workspace
2. Drag and drop files and documents
3. Access the catalog
4. Drag and drop tiles and templates
®
Enterprise Server
© SAP 2008 / SAP TechEd 08 / UP121 Page 22
How Does it Work
1. Launch AIR-based client
2. Drag and drop files and documents
3. Access the catalog
4. Drag and drop tiles and templates
5. Collaborate
®
© SAP 2008 / SAP TechEd 08 / UP121 Page 23
© SAP 2008 / SAP TechEd 08 / UP121 Page 24
Demo
© SAP 2008 / SAP TechEd 08 / UP121 Page 25
Further Information
Useful Analyst Reports
• AMR Research – The Future of the Enterprise User Interface, March 2007
• Forrester - Develop Your “Design For People” Game Plan
• Gartner - Seven Key Characteristics of a Good Purpose for Social Software, July 2008
• Gartner Magic Quadrant for Team Collaboration and Social Software, June 2008
• Gartner - Q&A: Gartner Clients Share Collaboration Concerns and Lessons Learned, April 2008
Public Web:
Genesis Blog: blogs.adobe.com/mashup
Contacts
Matthias Zeller, Genesis Product Manager, mzeller@adobe.com
Dan McWeeney, Genesis Architect, mcweeney@adobe.com
Genesis Beta Program
Contact Matthias Zeller (mzeller@adobe.com)
© SAP 2008 / SAP TechEd 08 / UP121 Page 26
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© SAP 2008 / SAP TechEd 08 / UP121 Page 27
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