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Google Author Rank is coming...eventually. Will your Authorship Google+ profile survive a review by the Google algorithmic anti-spam sheriff? Review some top triggers that "may" cause both your Authorship to stop working AND damage your Author "trust."
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Presented by Casey Markee
Lead SEO Consultant/Head of SEO SupportSearchEngineNews.com
President of www.MediaWyse.com
@MediaWyse + Casey Markee
Connect with me Online @Today’s Presenter is…
Become a Fan on Facebook:http://www.facebook.com/Planet.Ocean Follow Casey on Twitter:http://Twitter.com/MediaWyse Connect with Casey on Linkedin:http://www.linkedin/com/in/caseymarkeeCircle Casey on Google+:http://gplus.to/mediawyse Follow Casey on Pinterest:http://pinterest.com/mediawyse
Is a Google + Anti-Spam Crackdown Coming?
@MediaWyse + Casey Markee
"I don't think Google has really turned an algorithmic anti-spam eye on Authorship yet, but when they do....
I think the recent Authorship FAQ was a first shot across the bow that the sheriff will come before long."
– Mark Traphagen
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
@MediaWyse + Casey Markee
1. Your Picture Needs Work“Is that a selfie? Really?!”
A Picture is Worth a Thousand Words
@MediaWyse + Casey Markee
Does yours Author picture convey what you want it to convey?
A Picture is Worth a Thousand Words
@MediaWyse + Casey Markee
Does yours Author picture convey what you want it to convey?
Drinker?
Chest Hugger?
Owl-lover?
Tattoo Artist?
Party Animal?
Authorship Picture BEST Practices:
@MediaWyse + Casey Markee
•“Selfies” are EASY to screw up. Avoid them.
•Props are okay…..but be careful!
•Avoid alcohol, drugs OR drinking.
•Take a quality picture. Watch the cropping!•Don’t use mature or offensive content.
•Google wants to see a FACE on the pictures. Or, it may not show.
@MediaWyse + Casey Markee
2. Avatars are Tricky…Be Careful!“Is that your logo?”
A Picture is Worth a Thousand Words
@MediaWyse + Casey Markee
Does yours Avatar convey what you want it to convey?
A Picture is Worth a Thousand Words
@MediaWyse + Casey Markee
Gator Farmer?
Insect Vision?
Local SEO?
Viking?
Anime Shark Lover?
Does yours Avatar convey what you want it to convey?
Authorship Avatar BEST Practices:
@MediaWyse + Casey Markee
•Personas are tricky.
•Make it Professional!
•Make it easy-to-read!
•Take a quality picture. Watch the cropping!
•Be memorable and visual!•Avatars can appear as UNTRUSTWORTHY. Be wary!
•If you have to explain your picture…that’s a problem.
@MediaWyse + Casey Markee
3. Don’t Spam your Profile! “Seriously, I DO NOT want to buy your
book!”
Don’t do this on your Profile!
@MediaWyse + Casey Markee
No, I don’t want to buy your book!
Don’t do this on your Profile!
@MediaWyse + Casey Markee
Nor do I need any YouTube Views…
Don’t do this on your Profile!
@MediaWyse + Casey Markee
And I’m “good” on Instagram, thanks!
@MediaWyse + Casey Markee
4. Your Profile doesn’t Project “Trust”“Pssst…..you lookin’ to buy some content
or links?”
How “Trustworthy” is your Profile?
@MediaWyse + Casey Markee
Not very…if you have this!
Excessive EMDs Cross-Linked
on your Author Profile.
How “Trustworthy” is your Profile?
@MediaWyse + Casey Markee
Bad Enough there is No Picture…Need to “Buy Some
Links?”This is the Profile
for you!
How “Trustworthy” is your Profile?
@MediaWyse + Casey Markee
Who DOESN’T Need Content these Days?
How “Trustworthy” is your Profile?
@MediaWyse + Casey Markee
This is what a “Trustworthy” well-formed profile looks like. How does yours
stack up?
Image Credit: Aaron Bradley, SEOSkeptic.com
Download a Full PDF Here:
http://bit.ly/18nDGot
@MediaWyse + Casey Markee
5. All Content, No Engagement“You published that yesterday, and the day
before, and the day…”
All Content, No Engagement
@MediaWyse + Casey Markee
Lots of Push Content….Nothing Else.
All Content, No Engagement
@MediaWyse + Casey Markee
Excessive Google Play Updates with Little Emphasis
All Content, No Engagement
@MediaWyse + Casey Markee
Excessive Re-Shares, No New Content
@MediaWyse + Casey Markee
So…What Now?“Did you know there’s a Google Author Rank
Checker?”
Google Author Rank Checker Says What?
@MediaWyse + Casey Markee
How “Powerful” is your Authorship Profile?
Visit www.sim64.co.uk/checker/
Google Author Rank Checker Says What?
@MediaWyse + Casey Markee
Just Kidding! This is a “Novelty” Tool Only.
Some Final Thoughts
Author Rank is NOT live….yet.
Get your profiles in line now…just in case!
Use quality pictures….be wary of Avatars.
Don’t just push-out content. Engage!
Fully-flesh out your profile.
Don’t spam your profile OR Google +
Join a + Community. Learn and Implement.
Embrace & Dominate Authorship with these Tips!
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