The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013

Presented by Casey Markee

Lead SEO Consultant/Head of SEO SupportSearchEngineNews.com

President of www.MediaWyse.com

@MediaWyse + Casey Markee

http://www.mediawyse.com/

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Is a Google + Anti-Spam Crackdown Coming?


"I don't think Google has really turned an algorithmic anti-spam eye on Authorship yet, but when they do....

I think the recent Authorship FAQ was a first shot across the bow that the sheriff will come before long."

– Mark Traphagen







1. Your Picture Needs Work“Is that a selfie? Really?!”

A Picture is Worth a Thousand Words


Does yours Author picture convey what you want it to convey?



Does yours Author picture convey what you want it to convey?

Drinker?

Chest Hugger?

Owl-lover?

Tattoo Artist?

Party Animal?

Authorship Picture BEST Practices:


•“Selfies” are EASY to screw up. Avoid them.

•Props are okay…..but be careful!

•Avoid alcohol, drugs OR drinking.

•Take a quality picture. Watch the cropping!•Don’t use mature or offensive content.

•Google wants to see a FACE on the pictures. Or, it may not show.


2. Avatars are Tricky…Be Careful!“Is that your logo?”



Does yours Avatar convey what you want it to convey?



Gator Farmer?

Insect Vision?

Local SEO?

Viking?

Anime Shark Lover?

Does yours Avatar convey what you want it to convey?

Authorship Avatar BEST Practices:


•Personas are tricky.

•Make it Professional!

•Make it easy-to-read!

•Take a quality picture. Watch the cropping!

•Be memorable and visual!•Avatars can appear as UNTRUSTWORTHY. Be wary!

•If you have to explain your picture…that’s a problem.


3. Don’t Spam your Profile! “Seriously, I DO NOT want to buy your

book!”

Don’t do this on your Profile!


No, I don’t want to buy your book!



Nor do I need any YouTube Views…



And I’m “good” on Instagram, thanks!


4. Your Profile doesn’t Project “Trust”“Pssst…..you lookin’ to buy some content

or links?”

How “Trustworthy” is your Profile?


Not very…if you have this!

Excessive EMDs Cross-Linked

on your Author Profile.



Bad Enough there is No Picture…Need to “Buy Some

Links?”This is the Profile

for you!



Who DOESN’T Need Content these Days?



This is what a “Trustworthy” well-formed profile looks like. How does yours

stack up?

Image Credit: Aaron Bradley, SEOSkeptic.com

Download a Full PDF Here:

http://bit.ly/18nDGot

http://bit.ly/18nDGot


5. All Content, No Engagement“You published that yesterday, and the day

before, and the day…”

All Content, No Engagement


Lots of Push Content….Nothing Else.



Excessive Google Play Updates with Little Emphasis



Excessive Re-Shares, No New Content


So…What Now?“Did you know there’s a Google Author Rank

Checker?”

Google Author Rank Checker Says What?


How “Powerful” is your Authorship Profile?

Visit www.sim64.co.uk/checker/

http://www.sim64.co.uk/checker/

Google Author Rank Checker Says What?


Just Kidding! This is a “Novelty” Tool Only.

Some Final Thoughts

Author Rank is NOT live….yet.

Get your profiles in line now…just in case!

Use quality pictures….be wary of Avatars.

Don’t just push-out content. Engage!

Fully-flesh out your profile.

Don’t spam your profile OR Google +

Join a + Community. Learn and Implement.

Embrace & Dominate Authorship with these Tips!

Technology

The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013