Technology & Communications

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TECHNOLOGY & TECHNOLOGY & COMMUNICATIONSCOMMUNICATIONS

Kyle J. Sexton Kyle J. Sexton | kyle@fastchamber.com| kyle@fastchamber.com

FastChamber.comFastChamber.com

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WHY ARE YOU HERE?

1. Not enough technology2. Too much technology3. Too many friend requests4. Keep up with your members5. Stay ahead of your members

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AGENDA

• Social Media• Online Technology• Sell Memberships Online

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THE BUZZZZZZZZ WORDS

• Flash• To Scroll, or not to scroll?• Permission Marketing• Email Newsletter Subscriptions• Video, Video, Video!• Surveys• Blogs & Podcasts• RSS – Really Simple Syndication

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TOO MUCH TECHNOLOGY

• Blogs – Blogger.com• Online Shopping Carts• Social Networks – Ning, LinkedIn, • Online Newsletters – Constant Contact• Podcasts –iTunes, Audible,

AudioAcrobat• Surveys –SurveyMonkey, Zoomerang• Business Services – Kall8, Grand Central

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LET’S CHATLET’S CHAT

Kyle J. Sexton Kyle J. Sexton | kyle@fastchamber.com| kyle@fastchamber.com

FastChamber.comFastChamber.com

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BONUS MATERIAL

• Hardware & Software Budgeting• Evaluating Database Solutions

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TODAY’S TECHNOLOGY

• Becomes too slow or irrelevant after 4 years

• Allows you to work from anywhere• Saves you time and money• Is more affordable than ever, but…• Is required to keep up with pace of

business• You get ____ ___ ___ ___!

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HARDWARE & SOFTWARE NEEDS

• Based on Function– Sales, service, management, events,

etc.

• Based on Place– Office, home, on location

• Based on Staff– Ability to learn–Willingness to keep up

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WHAT’S POSSIBLE?

• Daily cash-flow compared year-to-date• Membership sale triggers email to staff• Daily monitoring of performance indicators

compared to goal• Access/Manage member data from

anywhere (or the middle of nowhere)• Customers manage their own data and

preferences• Your office is wherever you are

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AN ARM AND A LEG?

• Obvious Costs– Hardware– Software– Installation

• Not-So Obvious Costs– Training for staff– System support to minimize downtime–More training

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TECH GROWTH THRESHOLDS

• Workstations connected (up to 3)• Small Business Server (3-15)– $2,000 and up

• Enterprise Server (15+)– $5,000 and up

• Firewalls– $2,500 - $3,500

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LIFESPAN OF A COMPUTER

• Laptops: 2-4 years ($700-$1,400+)• Desktops: 3-5 years ($600-$800)• Monitors: 3-5 years ($130-$200)• Servers: 3-5 ($2,000-$5,000+)• Firewalls 6-10 years ($2,500+)

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LET’S DO THE MATH

• _____ Number of Staff Workstations• / 4 year lifespan• x$750 per Workstation• =$_____ per budget year for

workstations

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NOW LET’S AVOID THE MATH

• Remember, you get ______________• A 4-year-old computer does not garbage

make– Older computers can access web and web-

based email like any other– Microsoft Office suite still functions back to ’98

• New software on older computers frustrates staff; drives up support costs

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SECURITY

• Anti-Virus: $40-80/workstation– TrendMicro, MacAfee, AVG, tons more

• Spam Filter– $40-60/workstation, or– $300-800+/server

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