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Examples of how the Topeka & Shawnee County Public Library uses market segmentation to know what library users really want.
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We learned: 77% of the segment “Inner City Tenants” are Library customers and have the 5th highest check out per customer.
We thought: people who live in east Topeka are generally underserved and are not big library users.
We learned: distance is not a good predictor for how certain services are used.
We thought: customers living farthest from the Library use the mailing service the most.
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