We learned: 77% of the segment “Inner City Tenants” are Library customers and have the 5th highest check out per customer.

We thought: people who live in east Topeka are generally underserved and are not big library users.

We learned: distance is not a good predictor for how certain services are used.

We thought: customers living farthest from the Library use the mailing service the most.

http://youtu.be/frREDtXBoYY

http://youtu.be/qGB1wIGMsmc