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Learn about online video marketing with the masters of online video! Join Ezra Fishman (Director of Marketing) and Chris Savage (Co-Founder and CEO) of Wistia to learn how this powerful and fun marketing approach can boost your marketing efforts, increase visibility and help yield great ROI results!
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Success With Online Video
@ezrafishman
Why Video?
http://www.youtube.com/watch?v=uLTIowBF0kE
@ezrafishman
Brand Advertiser • Paying for brand impressions • Great if you’re trying to
affect in store buying behavior
• One piece of the marketing funnel
@ezrafishman
CONTENT MARKETER
ATTRACT visitors with great content
Get visitors to ENGAGE with us
Turn followers into CHAMPIONS How can video help
us do this better?
@ezrafishman
Attract How do new people find our site? • Sharing • Search
@ezrafishman
Attract
http://www.seomoz.org/blog/keyword-driven-personas-whiteboard-friday
@ezrafishman
Attract
@ezrafishman
Attract
@ezrafishman
Engage How do we continue to communicate? • Lead capture • Email marketing
@ezrafishman
Engage
http://wistia.com/learning/diy-office-video-studio
@ezrafishman
engage
@ezrafishman
Champion How do we create rabid advocates? • Let people connect with us personally • Be authentic • Have fun
@ezrafishman
Champion
http://wistia.com
@ezrafishman
Champion
http://wistia.com/free/created
@ezrafishman
Champion
http://wistia.com/blog/sharing-modal/
@ezrafishman
Why Video? Personal Emotional Engaging
Payoff = An absurdly engaged audience that is doing our marketing for us.
@ezrafishman
How to get there from here
1. Start (s)crappy 2. Build your audience 3. Improve over time
@ezrafishman
START (S)CRAPPY
http://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/
@ezrafishman
START (S)CRAPPY
@ezrafishman
START (S)CRAPPY
http://wistia.com/learning/sent-from-my-iphone
@ezrafishman
BUILD YOUR AUDIENCE
@ezrafishman
BUILD YOUR AUDIENCE
@ezrafishman
BUILD YOUR AUDIENCE
@ezrafishman
IMPROVE OVER TIME
@ezrafishman
IMPROVE OVER TIME
@ezrafishman
IMPROVE OVER TIME
@ezrafishman
IMPROVE OVER TIME
@ezrafishman
Conclusion Video is not a silver bullet Use video to connect and build trust Start (s)crappy and get better
@ezrafishman
Thanks http://wistia.com/learning
Contact info -- ezra@wistia.com chris@wistia.com lenny@wistia.com
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