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DESCRIPTION
Stipple builds additional layers of social or e-commerce content onto brands’ photos and animated gifs. These augmented images can be embedded in a brand’s website or social platforms, including Facebook, Twitter, Pinterest and Google+. Stipple allows fans to hover over visual content and see related video, links, biographies, social accounts, purchase information, and more.
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Executive Summary
Stipple builds additional layers of social or e-commerce content onto brands’ photos and animated gifs. These augmented images can be embedded in a brand’s website or social platforms, including Facebook, Twitter, Pinterest and Google+. Stipple allows fans to hover over visual content and see related video, links, biographies, social accounts, purchase information, and more. The tool provides immediate opportunities for monetizing social assets and driving audiences to related brand content.
Image expands to album track listing
Music dot links to audio preview and iTunes purchase page
Justin Timberlake used Stipple to release his album art and track list across social networks
Links to actress’ bio, dress designer and People Magazine social accounts
Movie trailer for Silver Linings Playbook
1. Upload or source photos from a URL, blog, social network or online store. This will be the base for the interactive image. Stipple supports Wordpress, Blogger, Tumblr, Facebook, Instagram, Flickr, and Etsy, among other platformss.
2. Tag the image with interactive content, including videos, other images, product information, locations, music or other social profiles.
3. Customize and tag the description of each stipple (dot).
4. Post the new content to a brand website, Facebook, Twitter, Google+ or Pinterest page.
5. Access analytics, including number of people who viewed the image or hovered over the dots, click-throughs and other e-commerce and performance metrics.
• An automotive manufacturer could highlight the unique features of a car, with dots linking to details or images that make its vehicle stand out.
• A clothing retailer could bring its look book images to life with video of each item, sizing information, and links to purchase through the e-commerce site or at specific locations nearby.
• An entertainment network or studio could encourage online streaming of full episodes or films, while cross-promoting series and brand social handles, the soundtrack, and key talent.
Brands can experiment with tagging images with product information, locations, music, video or other external links. Some examples include:
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