Steven Drost, Stipso

wisdom of the crowd for

data gatheringwisdom of the crowd

for data collection

Market Research – Nobody’s answering

current market research

• asks - from the top down• opaque – no user

engagement / doesn’t share results

• doesn’t let users ask questions / just give answers

• static• linear questionnaire

stipso

• listens - from the bottom up

• transparent – massive user engagement / shares results

• lets you ask questions / not just give answers

• dynamic• explorable data landscape

imagine: people wanting to move

• income and cost of living information• where can I go?• what can I earn?• what will my cost of living be?

folksonomy informs you – and you inform it!

imagine: corporations wanting to open a new facility

• what are the local wages?• what is the local cost of living?• what is the local skill set?• compare different locations

folksonomy informs you – and you inform it!

imagine: cities / regions wanting to attract investment

• get feedback from your location• use data to attract investment, create training incentives• identify skill set short comings • identify your competition – differentiate yourself

folksonomy informs you – and you inform it!

Show screen shots including ticker at this point• Point out key features attractive to

respondents and end users