SteelHouse Presents at Under the Radar

The SteelHouse Story

Premium Shopper

Determined Shopper

Active Shopper

Majority of eCommerce Sites Convert 1% - 3%

of their ShoppersWhile a Small

Minority of Sites Convert 15%+

Majority of eCommerce Sites Convert 1% - 3%

of their ShoppersWhile a Small

Minority of Sites Convert 15%+

Majority of eCommerce Sites Convert 1% - 3%

of their ShoppersWhile a Small

Minority of Sites Convert 15%+

A key difference is the best performing sites build technology to identify and incent

the audiences on their site

7

Reinvented eCommerce analytics to be interactive, deeper and real-time

Made analytics actionable to place offers in front of shoppers anywhere they go, in real-time

200+ eCommerce Customers and Growing

Adding 1.7 million new shoppers per day

Revenue model is 100% performance based. eCommerce sites pay nothing upfront.

Generating 200K conversions per month and $15M in revenue per month for our customers

Apr May Jun Jul Aug Sep Oct 20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

50,000,000

55,000,000

Monthly Shoppers

Direct sales model to eCommerce sites with 100K Monthly Unique Visitors or greater

SteelHouse also has partnerships with agencies, which is becoming a growing source of new business

Expanding partnerships with Agencies and eCommerce Platforms

Mark Douglas, President & CEOFormer VP Engineering at eHarmony and the Rubicon Project.

Anthony Ginn, Vice President MarketingFormer Senior Director of Online Marketing for eHarmony and E*TRADE

Brooke Partelow, Vice President SalesFormer Director Sales for FetchBack

Chris Innes, Vice President Client ServicesFormer Director Marketing for eCampus.com

Marwan Soghaier, Vice President ProductsFormer Vice President Products for the Rubicon Project

Takuju Ueda, Vice President EngineeringFormer Director Engineering for eHarmony and the Rubicon Project

The SteelHouse Story

Behavioral Commerce. Real Time Marketing.