DELIVERING TRUE PERFORMANCET H E S T E E L H O U S E A DV E RT I S I N G S U I T E

2010AN ADVERTISING SUITEthat combines performance and control

TO DELIVER

W E S T A R T E D I N

T H E 1 S T & O N LY P L AT F O R M TO O F F E R E V E R Y E L E M E N T O F

PERFORMANCE MARKETINGI N O N E P L AC E

MULTI-CHANNEL

CAMPAIGN MANAGER

CLOUD HOSTED DATA WAREHOUSE STEELHOUSE CREATIVE

SUCCESSFUL BRANDSW E ’ V E M A D E H U N D R E D S O F

O U R C U S TO M E R

STEELHOUSE DIFFERENT?W H AT M A K E S

Built in stunning HTML ads from scratch — No

increased CMPs to leverage experience

sharing video assets + "feedless" dynamic

product display carousel elements

available.

STEELHOUSE CREATIVE

We gather first-party data using our Smarter

Pixel, allowing marketers to target and

unlimited audience segments with relevant

offers immediately.

REAL  TIME  SEGMENTATION

SteelHouse’s proprietary technology

allows real time optimization while

bidding. We deliver ads to the right audience at the point they are most

likely to make a purchase.

ADAPTIVE AD  SERVER

Set campaign priority, escalation, A/B testing,

measure the true lift with control groups, and get

superior analytics - all in one place.

CAMPAIGN  TOOLS

Ranked #1 in customer service in ad tech based on

our Net Promoter Score. We invest in our team and

it shows.

DEDICATED  ACCOUNT  TEAM

REAL TIME AUDIENCE ENGINEC A M P A I G N A C T I O N A B L E S E G M E N TAT I O N

Create unlimited audience segments based on purchase patterns, device, search terms, location, and more.

Real-time access to first-party Behavioral, Geo, and Product data

Narrow your parameters by simply moving sliders

Target any and all audience with relevant offers immediately

Add your CRM list (email and any other custom data)

www.steelhouse.com

S T E E L H O U S E

PROSPECTING

Look-alike (site behavior)

Contextual Targeting

3rd Party Data

Vertical Targeting

Demographic Audiences

Only SteelHouse automatically optimizes your campaign

based on channel, tactic, and targeting criteria to create

the largest pool of high potential prospects.

Attract New Customers Through Multiple

Tactics with a Single Campaign

Converting cart  abandoners  is  just  the  tip  of  the  iceberg.

STEELHOUSE

RETARGETING

Increase brand awareness, make product recommendations, close the first sale, drive

more site traffic, and get your customers to keep coming back for more.

V I S I TO R L E AV E S W E B S I T E

BRAND NEW /CLOTHING / ACCESSORIES

S E E S A R E TA RG E T I N G A D & R E T U R N S M A K E S A P U RC H A S E

BRAND NEW /CLOTHING / ACCESSORIES

CREATIVE

www.steelhouse.com

One-stop creative shop that empowers marketers, designer, and creative developers to create, customize, and launch beautiful campaigns in minutes.

Build polished creatives from scratch and apply them to campaigns in minutes

Choose from hundreds of professionally-designed creatives to customize

Includes Getty Images & YouTube integrations

Optimized for all skill levels, no design experience or coding required

A groundbreaking, interactive ad designer with full integration into the SteelHouse Advertising Suite.

C R E AT I V E L I B R A R Y + A D B U I L D E R

STEELHOUSE

-VS-Display more relevant product results in your ads based on behavior, product category, and user location - all

without having to set up a product feed.

P RO D U C T R E C O M M E N DAT I O N S

DYNAMICOther vendors can only show products based on ”most viewed.”

SteelHouse can show recommendations based on last-viewed product, category, and user location for more relevant results.

Customers who have run campaigns with Facebook Dynamic Retargeting have seen huge gains toward their goals.

FACEBOOK DYNAMIC RETARGETINGO U T P E R F O R M T H E C O M P E T I T I O N

C A S E S T U DY # 1

ROA S C PA

Up 289% Down 55%

C A S E S T U DY # 2 C A S E S T U DY # 3 C A S E S T U DY # 4

ROA S C PA

Up 277% Down 75%

ROA S C PA

Up 94% Down 40%

ROA S C PA

Up 550% Down 83%

YOUR INVENTORY INCREASING

A SINGLE NETWORK IS NOT ENOUGH

• SteelHouse is an aggregate of all top ad networks and exchanges

• Access to every major exchange and SSP including

the Facebook Exchange (FBX) and News Feed

•Highest  QPS  (3  million)  in  the  industry to win more bids

• Largest publisher marketplace providing direct access to thousands of unique contracts and

publishers

• Scale in 150+ countries

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10

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Double Click by Google

Appnexus

OpenX

PubMatic

Rubicon Project

Facebook Exchanged

INDEX Exchange

Pulsepoint

Yahoo!Ad Exchange

Switch

marketplace by Adtech

Sovrn

Technorati

Other*

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*Admeta | Adscale | Adskom | Beanstock | Media | CCI

Centro Exchange | Falk Real | Time | GumGum | Improve

Digital | Xaxis Marketplace | Zedo

G R E AT A D S N E E D TO W O R K AC RO S S A L L

PLATFORMS & DEVICES

A2 Ads work the same way in any browser

A2 Ads work everywhere. iPhones, iPads, Android, Mac, Windows, and all other devices

A2 Ads adhere and comply with IAB standards

For Performance

Karuna Johnson

Regional Director of Enterprise Sales

P: 424.543.3815

M: 424.353.1010

E: kjohnson@steelhouse.com