Startupfest 2015: CAMILLE FOURNIER (Rent the Runway) - Keynote

The Tip of the Iceberg:Mastering Reverse Logistics

Camille FournierCTO, Rent the Runway@skamille

The Website

The Operation

2009 2010 2011 2012 2013 2014 20150

20000

40000

60000

80000

100000

120000

Inventory

Inventory

THE BEGINNINGRent the Runway: What we do, how we started

FROM DRYCLEANERS TO WAREHOUSE

How far can you go with Google Docs, anyway?

Growth: 400 units to 8000

How far can you go with Google Docs?

ADDING TECHNOLOGY

Pick from shelf, pack in box, ship

OUR UNIQUE PROBLEMS

Time sensitive full reverse logisticsWeekend-dominated business means

peak return and ship out day is Wednesday

Over 60% of our inventory is received and reshipped in a single

day

Dry cleaning?!

Repairs??

INITIAL INNOVATIONS

Smarter Reservations

Smarter Allocation

SCALING LOGISTICS FOR THE FUTURE

Unit Priority

BUILDING A BRAIN

Last Ship Today UPS/Fedex

Last Ship NOT Today, past/on

early ship

Early ship not started, will be needed soon

The Complete JIT Reverse Logistics System(“ResCal”, “Allogator”,“Baywatch”, “Shipmunk”, “Panda”)

- A set of home grown systems powers our complex eco system of reservations, allocation and unit prioritization, assembly, shipping, and the overall fulfillment.- Typical turnaround window is 8 hours; Most is turned around within 24 hours.

ALLOCATION MAP

Presort Receiving Pre-Inspection Cleaning

Spotting

Steaming

Repair

QC

RACKED UNITS

Assembly Bay (JIT op)

ShippingGroup Assembled, Completed

UPS Drop off

WHAT HAVE WE LEARNED?

Having a warehouse is crazy and fun…

Especially during Hurricanes

Every Second Counts.

The only benchmark is our business growth.

Thanks!Questions? Comments?

@skamille