PowerPoint Presentation

Bringing Emotional Intelligence to the Digital WorldRana el KalioubyCo-Founder, Chief Science & Strategy OfficerAffectiva@kaliouby @affectiva

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Emotions organize

rather than disrupt

our rational thinking@affectiva @kaliouby

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Emotions influence every aspect of our lives@affectiva @kaliouby

Here we also say that people with higher IQ 3

Internet of Things26 Billion connected units by 2020Source: Gartner

Emotions are missing from our digital world@affectiva @kaliouby

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@affectiva @kalioubyOur devices have high IQ but no EQ

@affectiva @kalioubyExcept

What if our devices had Emotion Intelligence?@affectiva @kaliouby

photo by Philippe Put

photo by Jamie McCaffrey

photo by Kah Wai Sin

Duchenne de Boulogne, (1862) The Mechanism of Human Physiognomy. Charles Darwin, (1872) The Expression of The Emotions in Man and Animals.Ekman and Friesen (1978) The Facial Action Coding System. @affectiva @kaliouby

How do you train a machine to read facial expressions of emotion? @affectiva @kaliouby

@affectiva @kaliouby

Demo@affectiva @kaliouby

From Academia to Startup@affectiva @kaliouby

Wearable Devices for Autism

@affectiva @kaliouby

Commercial interest beyond autism@affectiva @kaliouby

Bringing emotional intelligence to the digital world@affectiva @kaliouby

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First Market: Media and Entertainment

4X

Ads with Strong positive emotion dynamics and lack of negative dynamics are more likely to lead to an increase in sales, by:

@affectiva @kaliouby

75countries measured

1400brands

3Mfaces analyzed

12B+emotion data points

14Kmediaunits

1/3of Fortune Global 100Affectiva has amassed the The Worlds Largest Emotional Data Repository

@affectiva @kaliouby

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enjoymentenjoyment

@affectiva @kalioubyIn the US, pet care and baby care ads elicit the most enjoyment!

enjoymentenjoyment

enjoymentenjoyment@affectiva @kalioubyIn Canada, its the cereal ads!

Real time audience feedback

Video CommunicationsLive streaming and VRGamingMood of a crowd

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Emotion-enabled digital experiences

The Hershey Smile SamplerBuilds a brand connection by delivering an in-store happiness moment centered around a smile at the point of purchase.

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New Paradigm of Digital ExperiencesTwilight Concert Series - TrueCar L.E.D. (Light Emotion Data)

70,000 LED lights powered by crowd density, gestures and emotion

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30%K-12 students left behind1.2MDrop out of high school 75%Crimes by HS dropouts50%Drop out of college50BEconomic costsEducationReal-time emotion engagement, personalize curriculum & lower dropout

In the United States: Over 40% of K-12 students are left behind. 1.2 million students in the US drop out of high school These high school dropouts commit 75% of crimes. 50% of students drop out of college or similar institutions Costs over $50B Enormous economic and social impact

We are working w/ early adopter partners. Engage students early to disrupt the cycle.Real-time assessment of student engagement. - Personalize curriculum accordingly.

We see an opportunity to reverse these trends by 20-50% annually.

Ability to enhance the education system, reverse debilitating trends and garner tremendous savings. thats a student every 26 seconds .. or 7000 a day. by helping students earlier through emotion engagement.

thats a student every 26 seconds .. or 7000 a day. by helping students earlier through emotion engagement.

Health and Wellness Wearables for autism, Telemedicine, Virtual therapists for Depression @affectiva @kaliouby

SimSensi diagnoses depression by tracking body movements and facial expressions, USC.

Cars that sense emotion and engage people in itSmartphones that react to your moodKiosk recommendations based on your reaction

Remote healthcare monitors emotional stateSocial robots with empathyGames that respond to players

Emotion Chip: A future where technology is enriched with emotion

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1- Be the world's expert in what you do> Hire the bestteam and surround yourself by other experts

2- Focus but not myopically / dogmatically > A journey with multiple stops /markets

3- Ignore people who say it cannot be done > Persevere and Persist!Key learnings

1- Be the world's expert in what you do. Hire the bestteam surround yourself by other experts ..2- Focus but not myopically / dogmatically - (dont focus w/ blinders)be willingto shift if market dynamics change.(too myopically .. now listening - directing our focus based on oppoerunituties .. flexible / agile)3- Dont listen to people who say it cannot be done - Persevere and Persist!(that wont work, wont get funding .. we stuck with it .. believed we have an idea .. )

Learn more at affectiva.com@affectiva @kaliouby

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