Stakeholders' participation in_sscm

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Rita Salvatore

STAKEHOLDERS’ PARTICIPATION IN SSCM

ITW – Master in Tourism 14th May 2012

Rita Salvatore

PART 1 - Theoretical premises

a) SSCM and issues to manage by T.O.b) Socio-cultural issues

c) importance of participationd) A European case

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a philosophy of management that involves the management and the integration of a set of selected

processes from end user through original suppliers, that provide products, services and information that add

value for customer and for other stakeholders through the collaborative efforts of supply chain members

(Ho DC, Au KF, Newton E., 2002, “Empirical research on supply chain management: a critical review and recommendations”, International Journal of Production Research, 40:17)

Definition of SSCM

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The role of T.O. = intermediaries

Suppliers + destination management

Tourists (demand side)

Sustainability + companies’ responsibility

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EnvironmentalTransport

Use of resourcesBiodiversity

EconomicalWealth distributionWell-being of local

communitiesSupport to local

economies

Socio-culturalCultural identityLocal knowledgeRespect for local people’ rights

Issues to manage

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Socio-cultural issues (1)

Socio-culturalCultural identityLocal knowledgeRespect for local people’ rights

Immaterial dimensions of sustainability + “authenticity” of destination pull factors in tourists’ choice

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Top-down identificationThe process is managed by professionals/experts. The value of a place/building/object is an intrinsic one (i.e. UNESCO and world heritage commission)

Active identification

Local communities establish the value of a place/building/object in terms of its historical, traditional, cultural implications within the local social system the cultural good is turned into social heritage

Cultural goods and their identification

Active identification

Cognitive level

Emotional levelConative level

Actions oriented towards future

Actors recognise cultural goods as part of their own

world.

Cultural goods in terms of loyalty identification with

them

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Socio-cultural issues and SSCM

Handbook on integrating sustainability into T.O. supply chain system (2003)

• Land and indigenous rights

• Consultation and participatory decision-making with the local population and affected stakeholders

• Contribution to community development

• Economic linkages with local communities

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Why participation?

It raises awareness

It reduces conflict

It helps communication

It provides technical support

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Countries PartnersNetherlandsUKSpainAustriaSwedenDenmark

Total budget1.871.949 €

E.U contribution50%

PROJECT OUTPUTSa) Capacity building support in sustainable tourism techniques dedicated to suppliers to

improve environmental and social performance www.travelife.eu b) Dissemination about sustainable tourism products www.greentravelmarket.infoc) Creation of a “travelife” classification system for tourism suppliers demonstrating

sustainability approaches www.its4travel.com. (travellife ecobranding launched by large T.O. such as Virgin and TUI Travelife Sustainabiity System)

d) Publication of several “supplier sustainability handbook”

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PART 2 – Some tools for participation

a) EASW +international cases

b) Open Space Technology

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EASWwww.cordis.lu/easw/src/news.htm

awareness project

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EASWwww.cordis.lu/easw/src/news.htm

HOW?

WHO?

Personal responsibility

Social responsibility

Innovative solutions

Traditional solutions

Source: G. De Luzenberger

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KOS – 1997 “TOURISM AND SUSTAINABLE DEVELOPMENT”

28 PARTICIPANTS among:1) Local authorities2) Civil society3) Members of

environmental groups4) Tourist Operators

Together with Rodhes had a strong tourist development and one of the largest per capita income in Greece

Aim of the workshop: establish future policies for low-impact tourism forms, guided by the concept to consider the “island as a whole”

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PARTICIPANTS:1) Administrators2) Civil society3) Companies4) Professionals

DISCUSSION THEMES:5) The quality of social life6) Services on the territory7) Local economies8) Role of tourism in

sustainable development

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Introduction of participants

Development of scenarios by the different groups of interest

Plenary session selection of shared scenarios common scenario

Workshop groups divided per theme of interest proposals of objectives

Plenary session 5 final proposals

Open Space TechnologyHarrison Owen (1997)

www.openspaceworld.com

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MAIN CHARACTERISTICS1) Easiness2) Informality3) Self/collective management

BASIC CONDITIONS TO START A O.S.T.1) All participants really matter the

theme2) The theme is a complex one3) The participants can express differente

points of view4) The problem needs a solution urgently

PRINCIPLES(Freedom & responsibility)

1) Whoever comes is the right person2) Wherever it is is the right place3) Whatever happens is the only thing that could have happened4) When it is over it is over

One only ruleTHE LAW OF THE 2 FEETIf you find yourself being neither learning nor contributing you are responsible to move to another place where your participation is more meaningful

Rita Salvatore

2004 – BANEPA, NEPALwww.michaelherman.com

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