Social Networking for Meeting Professionals

Social Networking for Meeting Professionals

MPI UK & Ireland, March 11th 2010QEII Conference Centre, London

Social Networking for Meeting Professionals

• Social Networking is a subset of Social Media 

oSocial Media = YouTube, Skype, Second Life, Flickr, Facebook, MySpace etc..

 oSocial Networks = Facebook, MySpace,

Linkedin, Twitter

oEmail is not Social Networking

Social Networking for Meeting Professionals

Social and professional Find friends, share pictures, links

etc... Groups / Conversations Gen Y and Gen X

Professional only Recruitment (respected tool) Groups / Conversations Gen X and Baby Boomers

Social and professional “Micro blog”, shout to the

world Simple but powerful Mobile at core

Social Networking for Meeting Professionals

•  Up to date statistics:                                 = 400,000,000 active users (0.5M new/day)                                   (Barak Obama = 7,820,020 fans)

                               =  80,000,000 active users                                     (Ashton Kutcher = 4,600,000 followers)                                 =  60,000,000 active users                                    (Ron Bates = 4,000 connections)

Social Networking for Meeting Professionals

Social Networking works

• Shoreditch Fire today (twitter ahead of the news)

• Ford Fiesta Movement (SM only marketing)

• Use of #hashtags at conferences (#md10)

• MPI Groups around live conferences (Photos, Discussions, Comments)

Social Networking for Meeting Professionals

• What defines a good in person networker?

Social Networking for Meeting Professionals

• What defines a good in person networker?

• Engages with others• Informs• Shares knowledge• Connects• Listens• Offers good advice• Makes suggestions• Generates business referrals• Passes on information• Learns from others

Social Networking for Meeting Professionals

• A good online social networker….

• Engages with others• Informs• Shares knowledge• Connects• Listens• Offers good advice• Makes suggestions• Generates business referrals• Passes on information• Learns from others

Social Networking for Meeting Professionals

Social Networking has rules

• Social networking, NOT social spamming (Gen. Y have automatic SPAM filters)

• More hits/friends/followers should not be the goal

• Give credit to content creators

• News travels fast…so be 1st

Social Networking for Meeting Professionals

Social Networking is not free!

+ X

Social Networking Cost = (People + Technology) x Time

Social Networking for Meeting Professionals

5 Points to take away

• Social Networking is BIG…and growing

• Social Networking works

• Social Networking is about real connections

• Social Networking has rules

• Social Networking is not free