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Tara Cuccia: communications professional focused on digital marketing, SEO, social media, and blogging.
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Social Media Portfolio
Tara Cuccia
Social Media Career Experience• Created and maintained social profiles across multiple networks
for online marketing company and my own personal independent photography business
• Conceptualize in-depth strategies to increase followers, improve engagement, glean valuable market information and develop customer loyalty
• Connect businesses, build credibility, and address questions & complaints
• Weekly reports tracking new followers & analyzing insights• Monthly report tracking customer complaints• Quarterly report to evaluate SERPS positioning• Encourage staff to engage in social media and educated them on
the benefits of sharing information
• Social Media Campaign Objective: o To combat negative information found on various sites online and
reach a high position on the SERPS
• Strategy: o Manage multiple social media profiles and strategically share particular
content to specific networks based on community user personas & interests
o Develop consistent messaging across multiple platformso Create, build out & maintain Google+ profileo Improve & maintain Facebook & Twitter accounts
Case Study: Yodle
Results
• Created profile, developed following, & organized circles on G+• Shared company updates & relevant industry news/articles
tailored for individual platforms to pique interest & establish credibility
• G+ = tech savvy, SEO & SEM, all things Google• Twitter = mix of company & industry news, respond to customer issues,
connect businesses, generate conversations• Facebook = small business news & tips, anything social
• Increased followers & engagement across all networks• Used keywords to obtain pg. 1 or 2 organic placement on
SERPS to push down negative results & improve online reputation
Yodle Social on Page 1 of SERPS
Keyword: Yodle Reviews• “Yodle Reviews” on page 2 of SERPS
Twitter EngagementBy connecting with event sponsors and hosts and using hashtags & shout outs (@), I garnered interest, made connections, fostered conversations, and generated leads.
Case Study: Tara Cuccia Photography
• Social Media Campaign Objective:o To build a community from the ground up & elicit
a word-of-mouth marketing campaign• Strategy:
o Establish relationships with like-minded art enthusiasts, collectors, artists, and businesses
o Identify & connect with industry influencers
Results
• Gained significant followers on desired networks (Twitter, Facebook, Tumblr, Instagram) by following those I wanted to connect with & organically responding to content I found interesting
• Established loyalty via photo giveaway contests (encouraging followers to interact and connect on desired sites in order to win).
• Held special sales for followers that quickly gained traction & realized significant returns
Twitter EngagementCompany-centric• Share photos of & links to my
artwork, sales, & contests to engage & build customer loyalty
Industry- & Community-centric• Share links to national photo &
art events, exhibits, as well as local business happenings & news
Blogging & Content Strategy
• Developed content strategy for online marketing tips & tricks blog on yodle.info, including keywords
• Created editorial calendar & developed content for weekly blog posts
• Customized blog for personal business, Tara Cuccia Photography, finding the right balance of content and image sharing
• Strategically share information to and posts between targeted networks (Tumblr, Instagram, Facebook, Twitter, Etsy, Pinterest), and utilize social bookmarking
Connect with Me!
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