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In this lab practicum,
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Social Media Lab
Social media basics for the small business owner.
+Why is social media marketing crucial to the small business owner?
Community growth – Fans to customers to evangelists.
Crisis management – The new customer service.
Reputation monitoring – What you don’t know will hurt you.
+Community Growth
LaBella Cupcakes
Turning your fans into customers; your customers into brand ambassadors.
+Crisis ManagementThe new customer service.
+Crisis Management
Don’t delete negative comments
Don’t leave negative comments on the blog
Bloggers are powerful voices in social media
Take the high road – whether you are right or wrong
Treat every fan like you would your customers
Do not escalate the problem
What did we learn?
+Reputation MonitoringWhat you don’t know will hurt you.
+Still not convinced?
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+Understanding EdgeRankFacebook’s algorithm that decides what’s important.
• Affinity
• Weight
• Time Decay
+Improve Your Page EdgeRank
Consider your timing. Posts tend to get more shares on Tuesdays, Wednesdays and on the weekends. Also, post early in the morning for better engagement.
Be consistent and post at least once per day.
Ask open-ended questions.
Use photos and videos
Avoid continual self-promotion.
Keep it short. 80 characters or less.
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+Twitter Terminology
Hashtag: When placing a pound sign before a word on Twitter, it creates a clickable link that will index your tweet
Follow Friday: On Friday, it is customary to tweet the names of some of your followers or those you follow as a way to tell others about them. The hashtag #FF is used to denote this.
Retweet: A retweet is when a tweet from a user is used it another user’s Twitter stream. Place RT before the user handle.
Mention: When another Twitter user mentions your handle in another tweet
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+LinkedIn Etiquette
When connecting with someone you don’t know in real life, make the note personal. Explain why you would like to connect with them, describe any common connections and be polite. More often than not, they will connect with you.
Join groups specific to your interests and your target audience’s interest. Share your blog posts, but do not use groups to sell. Start conversations and act as if you were in a real life networking setting.
If you want people to participate in your discussions, you need to participate in theirs.
No contests, giveaways or promotions.
+Blog
Adding a blog to your website will not only help to convey your company philosophy, but also improve SEO
New Google search looks for current and consistently changing content to deem your website “relevant”
Blog 1-2 times per week
Wordpress is the most user-friendly and SEO capable
Create blog posts by using kephrases you would like to show up for in search
What is your message?
+Stay Organized
Use Hootsuite to link all of your social media platforms in one dashboard
Link your social media accounts to your smartphone
Use the apps for LinkedIn, Facebook and Facebook Pages, Twitter, and Hootsuite for social media on-the-go
Decide on an editorial calendar ahead of time, discussing which blog topics and your focus for the month
Use bookmarklets in your navigation bar
Tools and methods to keep you organized
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About Us
TwentyNine Thirty is a digital creative agency specializing in social media
strategy, graphic design, web development and branding.
To learn more, contact me at carly@twentynine-thirty.com
@2930Creativefacebook.com/twentyninethirty
linkedin.com/company/twentynine-thirty-creative
+
About Us
Reach out!carly@twentynine-thirty.com
Make the connection! Twitter: @2930Creative
Facebook: TwentyNineThirty
Stay updated!twentynine-thirty.com/blog
TwentyNine Thirty Creative is a digital creative agency specializing in social media strategy, graphic design, web development and branding. Our mission is to make your small business stand out from the rest. We go beyond social media strategy and web development with a holistic approach we like to call creative strategy. The sky is the limit for our clients.
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