Social Media in Texas Government
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An update on the progress of social media in Texas government
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- 1. Social Media in Texas GovernmentJon Lee,
DIRjon.lee@dir.texas.govELITEMonday, 4/2/2012About 1
- 2. Social Media is easy, right? Setting up an account takes
minutes No software licenses to buy No expensive equipment needed
Nothing to install Maybe certain internet access privileges 2
- 3. Why isnt social media asas advertised? 3
- 4. Quick answer: its not about the technology 4
- 5. Quick answer: its not about the technologyThere are many
other factors that affect the chances of success,such as policy,
training, culture, internal buy-in, etc 5
- 6. For example: A document collaboration tool to manage data
proliferation is a great solution 6
- 7. For example: but without a sound implementation strategy, it
probably wont be successful 7
- 8. Its like a cell phoneThe ability to make a wireless call has
beenaround since the 1940s 8
- 9. Its like a cell phonebut it took another 50 years to
solveproblems related to Weight Size Battery life Temperature
Durability 9
- 10. We have to think of Social Media as a package 10
- 11. which leads us to the Social Media Toolkit 11
- 12. which leads us to the Social Media Toolkita comprehensive
resourceto help Texas agenciesinitiate and improve theirsocial
media efforts. 12
- 13. There are four sections to the Social Media Toolkit 1.
Strategy 3. Content 4. Operations2. Policy 13
- 14. There is no rule aboutsocial media Social Media Policy
14
- 15. There is no rule aboutsocial mediaBut there are rules
aboutcontent on a website Social Media Policy 15
- 16. Public Social Media PolicySome sections need to be
communicated to the public, such as Privacy notification Moderation
policy Linking policy, Public Information Act Third-party website
policy Intellectual property rights and ownership 16
- 17. Policy Sections1. Accessibility2. Privacy3. Public
Information Requests4. Records Retention5. Security6. Third-Party
Websites and Terms of Use7. Moderation and Monitoring8. IP Rights
and Ownership9. Employee Use10. Linking 17
- 18. Accessibility Accessibility is about the content, not the
tool. If agencies want to use inaccessible features, they must
provide alternative access. 18
- 19. Privacy Only public information may be posted on social
media websites. 19
- 20. Public Information Requests Follow your agencys Public
Information Requests Policy 20
- 21. Records Retention Social media content is considered a
public record and is subject to State Records Retention
requirements. Exceptions: Duplicate and Transitory content Agencies
are responsible for developing their own system of classifying,
retaining, and disposing of social media content. Agencies should
consult with TSLAC. 21
- 22. Security Follow your agencys IT security policies,
standards, and guidelines. 22
- 23. Third-Party Website Policies and Terms of Use Agencies are
responsible for accepting a providers terms of service. Facebook
revised TOS YouTube CLA 23
- 24. Moderation and Monitoring The level of moderation is up to
the agency. Keep in mind First Amendment Rights. 24
- 25. IP Rights and Ownership Agencies must ensure it has the
right to post all social media content and is not infringing on the
intellectual property rights of others. 25
- 26. Employee Use Follow your agencys Acceptable Use and other
HR policies. 26
- 27. Linking Agencies are encouraged to follow 1 TAC 206 Linking
Policies when possible. 27
- 28. Policy Sections1. Accessibility2. Privacy3. Public
Information Requests4. Records Retention5. Security6. Third-Party
Websites and Terms of Use7. Moderation and Monitoring8. IP Rights
and Ownership9. Employee Use10. Linking 28
- 29. Questions? Social Media in Texas Government Jon Lee, DIR
jon.lee@dir.texas.gov 512-463-8500 29