An update on the progress of social media in Texas government
Citation preview
1. Social Media in Texas GovernmentJon Lee,
[email protected], 4/2/2012About 1
2. Social Media is easy, right? Setting up an account takes
minutes No software licenses to buy No expensive equipment needed
Nothing to install Maybe certain internet access privileges 2
3. Why isnt social media asas advertised? 3
4. Quick answer: its not about the technology 4
5. Quick answer: its not about the technologyThere are many
other factors that affect the chances of success,such as policy,
training, culture, internal buy-in, etc 5
6. For example: A document collaboration tool to manage data
proliferation is a great solution 6
7. For example: but without a sound implementation strategy, it
probably wont be successful 7
8. Its like a cell phoneThe ability to make a wireless call has
beenaround since the 1940s 8
9. Its like a cell phonebut it took another 50 years to
solveproblems related to Weight Size Battery life Temperature
Durability 9
10. We have to think of Social Media as a package 10
11. which leads us to the Social Media Toolkit 11
12. which leads us to the Social Media Toolkita comprehensive
resourceto help Texas agenciesinitiate and improve theirsocial
media efforts. 12
13. There are four sections to the Social Media Toolkit 1.
Strategy 3. Content 4. Operations2. Policy 13
14. There is no rule aboutsocial media Social Media Policy
14
15. There is no rule aboutsocial mediaBut there are rules
aboutcontent on a website Social Media Policy 15
16. Public Social Media PolicySome sections need to be
communicated to the public, such as Privacy notification Moderation
policy Linking policy, Public Information Act Third-party website
policy Intellectual property rights and ownership 16
17. Policy Sections1. Accessibility2. Privacy3. Public
Information Requests4. Records Retention5. Security6. Third-Party
Websites and Terms of Use7. Moderation and Monitoring8. IP Rights
and Ownership9. Employee Use10. Linking 17
18. Accessibility Accessibility is about the content, not the
tool. If agencies want to use inaccessible features, they must
provide alternative access. 18
19. Privacy Only public information may be posted on social
media websites. 19
20. Public Information Requests Follow your agencys Public
Information Requests Policy 20
21. Records Retention Social media content is considered a
public record and is subject to State Records Retention
requirements. Exceptions: Duplicate and Transitory content Agencies
are responsible for developing their own system of classifying,
retaining, and disposing of social media content. Agencies should
consult with TSLAC. 21
22. Security Follow your agencys IT security policies,
standards, and guidelines. 22
23. Third-Party Website Policies and Terms of Use Agencies are
responsible for accepting a providers terms of service. Facebook
revised TOS YouTube CLA 23
24. Moderation and Monitoring The level of moderation is up to
the agency. Keep in mind First Amendment Rights. 24
25. IP Rights and Ownership Agencies must ensure it has the
right to post all social media content and is not infringing on the
intellectual property rights of others. 25
26. Employee Use Follow your agencys Acceptable Use and other
HR policies. 26
27. Linking Agencies are encouraged to follow 1 TAC 206 Linking
Policies when possible. 27
28. Policy Sections1. Accessibility2. Privacy3. Public
Information Requests4. Records Retention5. Security6. Third-Party
Websites and Terms of Use7. Moderation and Monitoring8. IP Rights
and Ownership9. Employee Use10. Linking 28
29. Questions? Social Media in Texas Government Jon Lee, DIR
[email protected] 512-463-8500 29