Social Media for Non-Profits

Technology Changes Communication

What is social media… really?Image via Flickr from PhotoJonny

Social media is not about the tools…

… it’s about the conversations.

Social media is not about who yells the most…

… it’s about helping.

“Social media is just anextension of what we donaturally.” -- MC Hammer

Why does social media make sense?

Storytelling

Image from kodomut via Flickr

Why does social media make sense?

RelationshipsImage from makelessnoise via Flickr

Why does social media make sense?

Word of MouthImage from Mourner via Flickr

Social media WILL impact non-profits

Source: http://bit.ly/nswVdz

82% of online Canadians Facebook18% of online Canadians tweet

Canadians watch 17 hours / month

Social media IS impacting non-profits

Source: http://bit.ly/r27Vzt

Social media IS impacting non-profits

Source: http://bit.ly/r27Vzt

3rd Party Group Fundraising

$565, 928 raised worldwide

3rd Party Individual Fundraising

$22.3 million raised in Canada

Single Channel Fundraising

$25,000 raised in 30 hours

Built social currency

Image from anitakhart via Flickr

Empowered individuals

Blended online with offline

Supporter Recognition

Supporter Recognition

Mobilize Supporters

Non-Profits on Facebook

Risks

Risks

Mitigating Risks

• Policy• Social Media Team• Training• Planning

Final Thoughts

• It’s not about the technology.• Integrate your social media efforts.• Don’t expect overnight success.• Don’t be afraid to experiment &

measure.

Now What?

Lethbridge College offers social media training to meet all your needs.

www.mikemccready.ca twitter.com/mikemccready