Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

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Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz. Covering the intersection of one's online and offline details through big data brokers like Acxiom and Datalogix, and their partnerships with social networks like Facebook and Google.

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Social Media & Data Brokers

Sarah A. Downey, @SarahADowney

Randal L. Schwartz, @Merlyn

education level

estimated net worth

types of recent purchases

number of kids

religious & political views

marital status

mortgage amount

investments

salary

habits (like smoking & gambling)

contact info

How they know it: involuntary

How they know it: voluntary

Uses (and misuses)

• Lowered credit scores and credit limits

• Price discrimination• Denial of insurance

coverage, or more expensive coverage

• Lost job opportunities• Stalking, harassment

• Identity theft• Filter bubbles• Censorship of speech

and association due to fear of later repercussions

• Erosion of the 4th Amendment

Online + offline melding

Brick & mortar store

Opting out: it’s hardEnclosed circles show affiliation between sites (same opt-out procedure, same parent company, and/or shared databases)

/ /

DIY: abine.com/optouts.php

Facial recognition

Privacy tips

1. Guard your info2. Opt out3. Smart profile pics4. Block trackers5. Use alias data6. Support privacy orgs

abine.com/maskme

Be vigilant about your personal info, and happy Dragon Con.

Thanks!

Sarah A. Downey @SarahADowney

sarah@sarahadowney.com

Randal L. Schwartz@Merlynmerlyn@stonehenge.com

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