Social media

The Future of Social Media Where is it Taking Us?

Kevin WheelerDecember 2010

Here we are c. 2016

Jobs/role defined automatically by tools that aggregate/analyze resumes, emails, messages, friends, networks and accomplishments of high performers.

Personal data on candidates scraped from websites/public information/social networks and from products bought, services used, interests scraped from comments, Tweets, locations, etc.

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. . .2016

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Career information/interests aggregated from various sources including alumni groups, schools, associations activities, comments, Tweets.

Personalized engagement & marketing via messages/suggestions in video/audio/text.

Corporate information/job information scraped and amalgamated automatically.

. . .2016

Composite views of organizations, jobs/hiring managers using blogs, online reviews, referrals from friends, public data.

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2010 Social Media Hype Curve

6 Things to Watch Grow

1. Crowdsourcing assessment

2. Automatic Social Screening

3. Sentiment Analysis

4. Reputation/Brand management

5. Location-Based Services

6. Personal Online Security

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Crowdsourcing

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Crowdsourcing is the act of taking a job traditionally performed by a single person and outsourcing it to an undefined, generally large group of people.

Recruiting Applications

Group assessment/evaluation of a candidate.

Group assessment of an organization.

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© 2010, Future of Talent Institute 13

Automatic Social Screening

Sentiment Analysis

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Determines the attitude of a user with respect to some topic.

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How do we use it for Recruiting?

Culture Fit Hiring manager fit Role fit Attitude to issues

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Reputation/Brand Management

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Opinion, influence, anonymity, persistent data, ad-based search engines, and enemies interests coexist and intersect.

"If you don’t show up in a Google search for your name or product, you do not exist" - William Arruda, Branding Expert

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Social Network “Buzz” Matters

• News and reputation increasingly shaped by social networks – particularly Facebook.

• Acts as the noise “filter” and distiller.• Recruiting/personal brand,

company/personal reputation will be shaped in these networks.

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Recruiting Applications

Attraction Selling/influencing Closing

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Location-Based Sourcing and Attraction

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Use of GPS and other location identifying applications to send specific messages to or target individuals.

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Targeted Messaging

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Sourcing Awareness Engagement Targeted marketing

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How do we use it for Recruiting?

Personal Online Security

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Widgets focused on protection of user  privacy and security.

Degree of Disclosure

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Very private

Personal

Corporate

FriendsPublic

Privacy management is “is the continual management of boundaries between different spheres of action and degrees of disclosure withinthose spheres” (Palen, Dourish 2003).

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