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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Stability to Complexity
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The Freshegg Way
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Building Blocks
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Page Titles
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Building Blocks
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H1
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SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Building Blocks
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Page TitlesHeadings
Meta Description
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Building Blocks
Links, links, links
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LinksLink
Equity PageRank
Page TitlesHeadings
Meta Description
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
The Long Tail
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Collateral
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Collateral
The number of UK internet users who read blogs
5.7m11.2mTotal UK daily newspaper circulation September 2008
Sources: Universal McCann Wave 3, March 2008The Guardian ABC Figures September 2008
Blogs vs. newspapers: UK reach
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
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Sources: Universal McCann Wave 3, March 2008
The influence of blogs on purchasing decisions
4.3m1.5m
The number of UK 16-54 year olds who blog
The number of UK bloggers who write about their opinions on products and brands
32% The number of internet users who trust bloggers’ opinions on products and services
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
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“Over the last 3 years UK Internet traffic to our Blogs and Personal Websites category has increased by 208%, compared to 70% for News and Media”
Hitwise, June 2008
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Analytics
SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd
Thankyou
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