SEO Demystified

Preview:

DESCRIPTION

Mike McDerment's presentation about SEO at the Social Tech Training

Citation preview

SEODemystified

How search engines work

Two things matter

What kind of websites rank well

Building web pages

Google = Database

Robots eat pages

Off-page factors =

Links

On-page factors =

Text

Hubs

Authoritie

s

Essays

Titles

Headings

Text/Copy

Links