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With so much focus on quality content for SEO, writing for the web can seem like a daunting task. This presentation gives an introduction to SEO copywriting and explains how search engines find and rank content, reviews the on-page elements important for copywriting, and provides some strategies for keyword research and discovering what your audience is searching for. Nick Bernard is an SEO strategist for Portent, Inc. Read what he's written on the Portent blog at http://www.portent.com/author/nbernard/ or find him on Twitter at @niceisnick.
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(OR DON’T THINK)
HOW SEARCH ENGINES THINK
HIERARCHY
AUTHORITY & TRUSTQUALITYRELEVANCE
AUTHORITYQUALITYRELEVANCE
YOU HAVE THE POWER
HIERARCHY
HIERARCHY
TENTS
E S S E N T I A L S E X P E R I E N C E E X P LO R E
FA S T S T A S H H U B B A H U B B A S T O R M K I N G
HIERARCHY
TITLE TAG
HEADINGS
IMAGE ALT TEXT, F ILENAMES…
BODY TEXT
ON-PAGE ELEMENTS
TITLE TAG
TITLE TAG
SEO & Search Engine Optimization – Portent, Inc.
HEADINGS
HEADINGS
BODY TEXT
THEY CAN’T READ IMAGES
WEBSITES NEED TEXT
META DESCRIPTIONS
Nice meta description!
Not so good….
THE CUSTOMER’S LANGUAGE
RELEVANTDESCRIPTIVEUNIQUE
GOOGLE SUGGEST
GOOGLE SUGGEST
UBERSUGGEST
QUORA
GOOGLE TRENDS
GOOGLE ADWORDS KEYWORD TOOL
BROAD, “FAT HEAD” TERM
T E N T S
SPECIFIC, “LONG TAIL” TERM
L I G H T W E I G H T T E N T S F O R 2 P E O P L E
THE SECRETIT’S NOT REALLY ABOUT SEARCH ENGINES
WRITE DESCRIPTIVE CONTENT THAT’S RELEVANT AND USEFUL FOR YOUR CUSTOMER.PERIOD.
