Segmenting the App market through Apps descriptions - Dan Drai, Startapp

Segmenting through Co-Occurence

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music/creative ?

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trial and error?

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middle age crisis?

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the thrifty urban socialite?

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Guess who (Dr Drai?)

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Corpus similarity graph

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Here also there is hidden structure.

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We can get even more structure (explain resolution limit?)

This is community 1 from above, analyzed “within itself”

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Where does this lead? [no graph here yet... computing as we talk]

1. Mapping a description onto its weighted semantic components (explain!!)

2. Computing similarity of descriptions through the above

3. Infer a graph structure on apps descriptions

4. Map the co-presence graph on the semantic graph, understand user clusters.

Thank you!

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