Search Engine Optimization for E-commerce Sellers

Online Stores…

…should be attractive to both

shoppers

and

“spiders”.

When Search Engine

Spiders or Crawlers

View Your Shop

Presentation Favorably,

Your Items Land Higher in

Organic Search Results.

10 Tips for SEO

1. Shop Name

2. Shop URL

3. Item Titles

4. NO Keyword

Spamming

5. Item

Descriptions

6. Add Items

7. Content is King

8. Include Buyer

Testimonials

9. Add Links

10. Multiple Item

Photos

10 Tips for SEO

Search Engines

only crawl the

first 66 letters

in a title or shop

name.

Research indicates:

10 Tips for SEO

Search Engines will

favor search results

with less than 70

letters over those

that are cut off.

Research indicates:

www.website.com/shop/vintagegoodyshopnameiswaytoolong

Natural titles no longer than 70 characters

Important keywords at the beginning

Salviati Murano Art-glass Snail 1930's

10 Tips for SEO

Adding

keywords

unrelated

to the item

Guessing

at the

identity of

an item

Including

incorrect

category

listings

A very fine vintage English pottery drainer dish for strawberries

with its original stand by John Steventon of Burslem,

Staffordshire. Moulded with relief star flowers and with petal

shape rims, both pieces are beautifully painted with pink and soft

greens on a blush glaze. The dish stands on three curl scroll

feet. The firm was first established in 1897 and pottery was

produced until the mid 1930's, usually quoted as ending in 1936.

Some books though have stated an earlier date of 1934. It is

believed that the name of 'Royal Venton' came about following a

purchase by a member of the Royalty at an Ideal Home's

exhibition. Fully marked to base and signed by the artist designer

Von Phillips. Hand painted pattern no A192M in black close to

foot rim of stand. A very attractive set which makes a wonderful

display piece. Size: Stand 8.25" (21cm) diameter. Drainer dish

2.5" (6.5cm) high x 8.25" (21cm) diameter. Condition: Very good.

There is no damage.

Star Flower Strawberry Dish & Stand:

Royal Venton c1930

•Well written

•Natural style

•Relevant keywords

•Search engines

appear to favor

longer descriptions

Search engines don’t

favor sites that are

STAGNANT.

10 Tips for SEO

Then…

Now…

10 Tips for SEO

Yourself

Your business

Your items

Quality content includes well written

information about:

Search engines

rank sites higher

when they have

fresh and

updated buyer

testimonials.

Include them in

your About Us

section of your

site home page.

10 Tips for SEO

“Thanks for the

lovely rhinestone

belt. Such speedy

shipping was much

appreciated!”

Tara

10 Tips for SEO

Search engines value quality

inbound links from other

sites. You should exchange

links with other quality sites.

Ruby Lane makes it easy

with the Favorite Links tool

under Edit Shop Info on the

Shop Owners’ Home Page.

http://www.rubylane.com/info/sell

Appreciated by shoppers and spiders.

10 Tips for SEO

Follow these 10 tips to

set up your ecommerce site for

Search Engine Optimizationto help you achieve success as an

ecommerce business owner.

http://www.rubylane.com/info/sell

Shop or Sell With Us

Antiques & Art

Vintage Collectibles

Jewelry

www.rubylane.com