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Lorna Davis I d e n t i t y | C r e d i b i l i t y | T r u s t
Attract
Associate
Draw
Share
Preserve
How It Works (exactly)
A"ract new members of your target audience by reaching out to them when and where they are looking for you. Then offer valuable informa/on and opportuni/es to those who follow you on social media.
Associate your brand with a lifestyle that your customers desire. Post pictures, stories, and other content that educates, entertains and inspires them – building trust and rela;onships.
Draw followers to your website and/or storefront. Regularly suggest specific steps followers can take to enhance their lives and/or solve their problems (using your products or services).
Preserve your customer base by reaching out aDer the sale. Thank followers, ask for feedback & recommenda/ons, and keep looking for new opportuni/es.
Finally, make it easy for customers to share their experience with others in their social network. Make your social plaBorms shareable, likeable, searchable, and reviewable.
What Vehicles W il l We Use?
LornaDavisRealt or.com Blog Site
Components: - Personal Info/Photo - Weekly Content (Orig./Curated) - How-To Library - Call To Action (Phone Number) - Relevant Houston Comm. Links - MLS Search Widget - Twitter Feed Widget - Social Media Icons
Facebook Facebook.c om Lor naDavisRealt or
Components: - 80% Personal/Human Interest - 20% Business - Targeted Content - Viewer Engagement Posts - Feature Web Address - Social Media Icons
@Realt orHot l ine Twitter
- Answer Questions from Home Buyers & Sellers Nationwide - Direct Followers to Find Answers in How-Tos On Your Website - Develop Credibility - Link Up w/ Potential Clients - Twitter Lead Gen. Cards
Components:
P interst.com LornaDavisRealt or Pinterest
Components: - Create & Curate 8 Pin Boards That Reflect the Interests of Your Target Market (W/35-55) - Include Top Quality Images From Your Listings - Use Copy to Inconspicuously Refer to Your Career & Websites - Include Your Occupation in Bio w/ Personal Info - Include Links to Your Website - Include “Pin It” buttons on your Blog Site - Build Credibility & Trust
What exactly
Wil l We Do?
Attract New Business
- Signage - C orrespondence - Featured Posts - White Papers - F B Paid Advertising
- F B Suggested Posts - Likes & Shares - Twitter Paid Ads - Suggested Tweets - RT’s & MT’s
- Lead Gen Cards - Hashtags - C ontests - Social Endorsements - P hoto Tagging
Attract new members of your target audience by reaching out to them when and where they are looking for you. Then offer valuable information and opportunities to those who follow you on social media.
1
Building Customer Relationships w/ Content & Engagement Once potential customers have “followed” you on a social platform, they receive the messages you post on those platforms. Post a wide variety of pictures, stories & other content that educate, entertain and inspire your followers. Content & Engagement should strengthen customer rela/onships and build trust.
Calls To Action Draw followers to your website and/or storefront. Regularly suggest specific steps followers can take to enhance their lives and/or solve their problems (using your products or services).
@RealtorHotline: Thanks @HoustonBound! Great questions about #Houston #SchoolDistricts. I would love to help you f ind a home here in Houston. Email me at Lorna@boulevard.com Dear Friends & Fol lowers, I am offering $100.00 CASH to anyone who refers a home buyer or sel ler who completes a transaction with me to me in the month of June. Thanks! Lorna D. ** Each post should also include a top notch photo of your product
Customer Retention Social Media allows you to stay connected to the customer after their purchase.
- Thank the customer - Feature (and tag) the customer in subsequent posts
- Ask the customer to review your services & share your page
- Offer the customer a “referral fee” for referring friends to you
- Check back with the customer periodically in search of new ops.
Capitalize on this opportunity using the fol lowing techniques:
This helps to maintain “top of mind” awareness, alert you to future needs and provides access to their network (with their recommendation)!
Share With Friends Another noteworthy features of Social Media is its quan/fica/on of “Word of Mouth.” Before Social Media, a customer’s circle of influence may have consisted of 30–50 people. With the advent of Social Media, the average circle of inf luence has increased to 175 people. Sa/sfied customers can share their experience with 175+ poten/al customers with one click. Make it easy for customers to share their experience with others in their social network.
Make your social platforms shareable, likeable, searchable, and reviewable.
$600 Setup OTHERS
How Much Will It Cost?
$150/wk $200/wk
YOU
What Will This Package Include? - Proper establishment with search engines & review sites - Creation & Management of Blog Site Content
- 3 to 5 Posts Each Week to Facebook (Optimize)
- Creation & Management of Twitter “Realtor Hotline”
- 25 Pins Each Week to Pinterest (Optimize)
- Social Advertisement Design (Advertising Budget Not Included)
$800 Setup
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