Salesforce Summer of Hacks London - Introduction

Summer of Hacks:Salesforce1 PlatformCreate Mobile apps with Clicks & Code

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Christophe Coenraets@ccoenraets

John Stevenson @jr0cket

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Salesforce1 platform – birds eye view

Use the Force.comDevelop apps quickly in your Developer Org

Christophe Coenraets@ccoenraets

John Stevenson @jr0cket

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Visualforce PagesVisualforce Components

Apex ControllersApex Triggers

Metadata APIREST APIBulk API

Formula FieldsValidation Rules

Workflows and Approvals

Custom ObjectsCustom FieldsRelationships

Page LayoutsRecord Types

User Interface

Business Logic

Data Model

Clicks Code80% 20%

&

developer.salesforce.com

Hackathon Tip

Create a new App In your Developer Org for your hack

- easier to checkin your app to GitVersion control

Clicks: Create an Object ModelSchema Builder-view and create Objects & Relationships

Standard Objects-Account-Contact-Etc.

Extend your app with Code

Code: Visualforce Pages for UI customisation

Code: Visualforce Pages & Web Technologies

Code: Visualforce Pages & Web Technologies

Every Object, Every Field: Apex and Visualforce Enabled

Visualforce PagesVisualforce Components

Apex ControllersApex Triggers

Custom UI

Custom Logic

Your App

Every Object, Every Field: API Enabled

GET

POST

PATCH

DELETE

OAuth 2.0HTTPS

Technical Notes

1. Limits 2 Standard Users, 3 Platform Users API Limits Storage Limits

If you need a limit increased, ask well in advance.

Running app services

using Heroku Easily deploy any additional apps & services

Christophe Coenraets@ccoenraets

John Stevenson @jr0cket

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Deploy apps using Git in “any” language

What is Heroku?

DatabaseEnterprise grade

Heroku Postgres as a service

Add-onsMarketplace for data

stores and app services

DynosThe compute

resources to run your app

Everything you need to build, run and scale apps & services

3rd Party App integration with CanvasSeamless integration of User

Interface in your Salesforce Org

Christophe Coenraets@ccoenraets

John Stevenson @jr0cket

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Salesforce CanvasEmbed & Interact with external websites as if they were part of your Salesforce Org

Mobile Canvas Application

Embed & interact with external apps- via Light Weight JavaScript API

Salesforce1 Mobile AppThe platform for your Summer of

Hacks app

Christophe Coenraets@ccoenraets

John Stevenson @jr0cket

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Developing on the Salesforce1 Mobile App Platform

Configure & build apps in your Developer Org- instantly see them in the mobile client

Configure page layouts,

Custom Programmatic Apps Fast!

Customize UI with CSS, JavaScript & Visualforce Markup

Write Custom Logic (Triggers, Web Services,..) in Apex

Testing your Salesforce1 App

Browser: https://<instance>.salesforce.com/one/one.app

iOS & Android Mobile Devices- Salesforce1 from app stores

Chrome Plugin: Search for: Salesforce1 Demo

Demo TimeSalesforce1 App in action

Christophe Coenraets@ccoenraets

John Stevenson @jr0cket

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Developer ToolsHelping you build your projects effectively

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John Stevenson @jr0cket

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developer.salesforce.com/page/Force.com_IDE

Force.com IDE

- Apex- Visualforce

pages- Unit Tests- Git

MavensMate.comSublime Text plugin for Force.com

- Apex- Visualforce - Unit Tests- Git

- Lightweight- Templates

A straight forward way to get your App into Git

force-cli.heroku.com

force login -u user@domain.com -p passwordforce fetch package packagename --unpackgit commit -am “SoH Git Challenge X”

Fun Stuff

Christophe Coenraets@ccoenraets

John Stevenson @jr0cket

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Contacts are villagers

Accounts are buildings

github.com/metadaddy-sfdc/Forcecraft

Where to go next…

Christophe Coenraets@ccoenraets

John Stevenson @jr0cket

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developer.salesforce.com

Other Resources• Google’ing for Salesforce help -

bit.ly/soh-googlethis• salesforce.stackexchange.com• Development Environments -

bit.ly/resources4soh &https://developer.salesforce.com/

page/Tools• Ask an Evalgelist – Christophe & John• Twitter: #summerofhacks or

@salesforcedevs

Thank youdeveloper.salesforce.c

om

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Christophe Coenraets@ccoenraets

John Stevenson @jr0cket