Research for Design at Jet.com // Benjamin Running & Ben Babcock, Jet [FirstMark's Design...

RESEARCH & DESIGN

Ben BabcockDirector of Research

Ben RunningDirector of UI Design

@brunning

• Jet.com is a new online marketplace• Jet sells directly to consumers• Jet is a platform where a wide range of merchants sell products• Jet’s unique proposition is prices that drop as you shop

WE LIVE IN AWONDERLANDOF DATA

PLAYING WITHALL THAT DATA

Control Test

OPTIMIZATION TESTING

Control Test 2Test 1

OPTIMIZATION TESTING

STRUCTURE YOURTEAMS TO ACT

• Small, autonomous, vertical teams• Self-selection of projects• Unfettered access to data and research• Empowered to push it live!

JET TEAMS:

DESIGN FOR RESEARCH

DESIGN TOOLS

FAIL FASTER BETTER

FAIL FASTER BETTER

JuiceJet’s OOCSS Toolkit

(Jet User Interface Creation & Editing!)

JUICE

• Atomic design system• Small screen-first, highly responsive• Built with our styles & tech• Better prototypes = better research

RESEARCH AT JET

RESEARCH • Employees have access to all studies• New employee onboarding • Findings published internally• Everyone knows our pain points, NPS

RESEARCH ON A (Money and time!)

REMOTE TESTING• Fast & easy - results in minutes• Unmoderated & moderated• Benchmarking, feature launches, etc• Your customers, or their panel

REMOTE TESTING

THANK

Ben BabcockDirector of Research

Ben RunningDirector of UI Design

@brunning