Relationship Building in the Digital Age

RELATIONSHIP BUILDING IN THE DIGITAL AGE

Ryon Harms – www.TheSocialExec.com

Today’s Presentation

You Are the New Media

Relationship Building

Becoming a Connector

Tools of the Trade

Resources

A Brief History of Media

Social Investing

www.StockTwits.com

Social Media RIP (2002-20010)

No Social Media, Only the Web

Age & Social Media

Execs Maintain a Work-Related Blog Daily* 58% - under 40 35% - 40-49  5% - over 50

Average Age Facebook: 33 LinkedIn: 39

*(Survey conducted by Forbes/Google)

New Rules of the Road

1. Relationships based on breadth, less depth Put on your marketing hat

2. It takes a village to find a job The power of organizing without organizations

3. Spark conversations, don’t just broadcast Conversations get much better mileage

Career by Design

Google is a Giant Reputation System Leverage that reputation to get what you

want

The Web is a Tool for Reinvention Build credibility in a new industry

Stay on the Offensive Leave a trail of proof everywhere you go

You Are the New Media

Skip the Gatekeepers

The You Chronicle

Relationship Building

Virtual Relationships

The Web is a Relationship Building Platform

People Naturally Want to Return the Favor

Leverage that Power to Achieve Another Goal

Listening: e-Voyeurism

“Givers Get.” Web: A Platform for Delivering Value to

Many

Delivering Value to One is Good, Delivering Value to Many is Better

What Goes Around Comes Around in Spades

Social Capital

Bonding Capital

Direct Reciprocity

Do someone a favor today so that person will do you a favor tomorrow

Bridging Capital

Indirect Reciprocity

Do someone a favor in your community today so that someone in your community will do you a favor tomorrow

Becoming a Connector

The Small World Theory

Word of Mouth

Messages Don’t Spread From One Person to the

Next. They Spread When a Message Reaches a

Connector.

Be the Connector

Leverage technology to become a connector

Smart networkers seek out connectors

Connectors attract other connectors

Community

The Power of Connectors

Executive Branding Trinity

Bonus:

Tools of the Trade

Blogs

What Do I Write About?

Write About the Career You Want

Express yourself. Start a blog.See our free features

Sign Up Now!

www.Wordpress.com

Hidden Benefits of Blogging

Makes you a better thinker Makes you a better writer Makes you a better salesperson Makes you a better speaker Keeps you focused on learning Allows you to test out ideas Makes you a better networker

LinkedIn – A Walled Garden

Closed Circuit Networking

Self-Updating Rolodex

Contact Relationship Management (CRM)

Twitter – Never Eat Alone

Exposure

Discovery

Learning

Giving

www.ExecTweets.com

Email is Still Powerful

Stop Asking for Help

Deliver Value

Get Them Talking

Say Something Different

What if I don’t?

Everyone Will Still Be Too Scared to Jump in and You’ll Already be Floating

Resources

Resources

Twitter www.ExecTweets.com – Executive Tweets www.TwitterJobSearch.com – Job Tweets

Who to Follow www.twitter.com/nealschaffer - Neal Schaffer http://twitter.com/svenjohnston - Sven Johnston http://twitter.com/kevinLiebl - Kevin Liebl www.twitter.com/thecareer100 - Top100 Career

People www.twitter.com/execjobs - Real Time Job Postings www.twitter.com/thesocialexec - Ryon Harms

Blogs

Free Blog Providers www.Wordpress.com www.TypePad.com www.Blogger.com

How to Blog www.ChrisBrogan.com www.ProBlogger.com www.CopyBlogger.com

LinkedIn

Learn How www.WindmillNetworking.com – Neal

Schaffer www.blog.linkedin.com – Official Blog

Groups to Join McDermott & Bull We Are Orange County So Cal Sushi Laguna Niguel Connectors Pacific Executive Network

Additional Resources

Social Media Books Here Comes Everybody – Clay Shirkey Groundswell – Forrester Research Trust Agents – Chris Brogan Twitter Power – Joel Comm

Social Media News www.Mashable.com www.TechCrunch.com www.ReadWriteWeb.com

Questions?