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How to take your career to the next level in a world transformed by social technologies.
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RELATIONSHIP BUILDING IN THE DIGITAL AGE
Ryon Harms – www.TheSocialExec.com
Today’s Presentation
You Are the New Media
Relationship Building
Becoming a Connector
Tools of the Trade
Resources
A Brief History of Media
Social Investing
www.StockTwits.com
Social Media RIP (2002-20010)
No Social Media, Only the Web
Age & Social Media
Execs Maintain a Work-Related Blog Daily* 58% - under 40 35% - 40-49 5% - over 50
Average Age Facebook: 33 LinkedIn: 39
*(Survey conducted by Forbes/Google)
New Rules of the Road
1. Relationships based on breadth, less depth Put on your marketing hat
2. It takes a village to find a job The power of organizing without organizations
3. Spark conversations, don’t just broadcast Conversations get much better mileage
Career by Design
Google is a Giant Reputation System Leverage that reputation to get what you
want
The Web is a Tool for Reinvention Build credibility in a new industry
Stay on the Offensive Leave a trail of proof everywhere you go
You Are the New Media
Skip the Gatekeepers
The You Chronicle
Relationship Building
Virtual Relationships
The Web is a Relationship Building Platform
People Naturally Want to Return the Favor
Leverage that Power to Achieve Another Goal
Listening: e-Voyeurism
“Givers Get.” Web: A Platform for Delivering Value to
Many
Delivering Value to One is Good, Delivering Value to Many is Better
What Goes Around Comes Around in Spades
Social Capital
Bonding Capital
Direct Reciprocity
Do someone a favor today so that person will do you a favor tomorrow
Bridging Capital
Indirect Reciprocity
Do someone a favor in your community today so that someone in your community will do you a favor tomorrow
Becoming a Connector
The Small World Theory
Word of Mouth
Messages Don’t Spread From One Person to the
Next. They Spread When a Message Reaches a
Connector.
Be the Connector
Leverage technology to become a connector
Smart networkers seek out connectors
Connectors attract other connectors
Community
The Power of Connectors
Executive Branding Trinity
Bonus:
Tools of the Trade
Blogs
What Do I Write About?
Write About the Career You Want
Express yourself. Start a blog.See our free features
Sign Up Now!
www.Wordpress.com
Hidden Benefits of Blogging
Makes you a better thinker Makes you a better writer Makes you a better salesperson Makes you a better speaker Keeps you focused on learning Allows you to test out ideas Makes you a better networker
LinkedIn – A Walled Garden
Closed Circuit Networking
Self-Updating Rolodex
Contact Relationship Management (CRM)
Twitter – Never Eat Alone
Exposure
Discovery
Learning
Giving
www.ExecTweets.com
Email is Still Powerful
Stop Asking for Help
Deliver Value
Get Them Talking
Say Something Different
What if I don’t?
Everyone Will Still Be Too Scared to Jump in and You’ll Already be Floating
Resources
Resources
Twitter www.ExecTweets.com – Executive Tweets www.TwitterJobSearch.com – Job Tweets
Who to Follow www.twitter.com/nealschaffer - Neal Schaffer http://twitter.com/svenjohnston - Sven Johnston http://twitter.com/kevinLiebl - Kevin Liebl www.twitter.com/thecareer100 - Top100 Career
People www.twitter.com/execjobs - Real Time Job Postings www.twitter.com/thesocialexec - Ryon Harms
Blogs
Free Blog Providers www.Wordpress.com www.TypePad.com www.Blogger.com
How to Blog www.ChrisBrogan.com www.ProBlogger.com www.CopyBlogger.com
Learn How www.WindmillNetworking.com – Neal
Schaffer www.blog.linkedin.com – Official Blog
Groups to Join McDermott & Bull We Are Orange County So Cal Sushi Laguna Niguel Connectors Pacific Executive Network
Additional Resources
Social Media Books Here Comes Everybody – Clay Shirkey Groundswell – Forrester Research Trust Agents – Chris Brogan Twitter Power – Joel Comm
Social Media News www.Mashable.com www.TechCrunch.com www.ReadWriteWeb.com
Questions?
