View
351
Download
3
Category
Tags:
Preview:
DESCRIPTION
Learning from Failure
Citation preview
Learning from FailureRand Fishkin, CEO + Co-founder, SEOmoz
I’ve Failed More Than Most
3 Keys to Successful Failure
Fail Early
Fail Early
here
Fail Early
not here
here
Fail with Metrics
Fail Survivably
The Learning Process
Easy Questions
What Went Wrong?
Which Stats are Off
and By How Much?
What Will We Do Differently Next Time?
Hard Questions
Do We Have the
Wrong
Assumptions
About the
Market /
Customer /
Problem?
Do We Have the Wrong People?
What are the Odds We Screw Up
Again?
Failing Sucks
Failure Can
Kill Morale
Failure Can Cost You Great People
What Helps?
Present Risks Upfront
Explain Why
Frame Endeavors
as Experiments
Be Transparent w/ Data
Early and Often
Terrible Advice
Find Rand Online
http://randfishkin.com/blog
http://twitter.com/randfish
http://www.seomoz.org
Recommended