Learning from FailureRand Fishkin, CEO + Co-founder, SEOmoz

I’ve Failed More Than Most

3 Keys to Successful Failure

Fail Early

Fail Early

here

Fail Early

not here

here

Fail with Metrics

Fail Survivably

The Learning Process

Easy Questions

What Went Wrong?

Which Stats are Off

and By How Much?

What Will We Do Differently Next Time?

Hard Questions

Do We Have the

Wrong

Assumptions

About the

Market /

Customer /

Problem?

Do We Have the Wrong People?

What are the Odds We Screw Up

Again?

Failing Sucks

Failure Can

Kill Morale

Failure Can Cost You Great People

What Helps?

Present Risks Upfront

Explain Why

Frame Endeavors

as Experiments

Be Transparent w/ Data

Early and Often

Terrible Advice

Find Rand Online

http://randfishkin.com/blog

http://twitter.com/randfish

http://www.seomoz.org